“ Brands can benefit from using AI in a host of ways, including creating outlines for written content, generating images for brand assets, and personalized targeting using machine learning-powered marketing. However, the jury is out on the ethical use of using AI to create content. Some organizations, from media organizations to education institutions, are taking a hardline approach and banning its use, whereas others are wholeheartedly embracing it. ”
Matthew Miller, Principal AI Analyst at G2
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