At FlippingBook, we carry content at the heart of everything we do. Being a company that helps people create interactive ebooks, we have to know where the art of content creation is really going. So naturally, we’re faced with a question: is AI the future of content? And how do people feel about AI- generated images and texts in the present? This report will answer these and other questions about the usage of AI in content marketing. We surveyed over 650 professionals to see which content they prefer – texts and images made by AI or by people. The twist? The surveyees weren’t aware AI was involved at all. The unexpected results may just explain whether AI is the enemy of content creators or a new aid in the chase for quality content.
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