April 2024 TPT Member Magazine

2023 Year in Review – TPT NOW

TPT NOW TPT NOW is a 24/7, resource filling persistent communication gaps by reaching multilingual communities with public health, safety, and emergency response communication so more Minnesotans are ready and resilient during disaster. TPT NOW works with public health, safety, and community leaders to develop and distribute broadcast, online, and social media communications in multiple languages and is the only broadcast outlet in the country broadcasting real-time emergency alerts in four languages (English, Hmong, Somali, Spanish).

TPT NOW 2023 Highlights: • A partnership with Medline Plus built public awareness supporting the top five health and safety concerns impacting African American, Hmong, Latine, and Somali communities. Graphics created for broadcast and social media reached more than 436,000 people. • A campaign developed with Union Pacific to promote rail safety was seen over 13 million times across all platforms through distribution by 12 stations in 5 markets around the country. The content – videos, graphics, and a curriculum for K-5 students – was produced in English and Spanish, and shared on broadcast and online platforms.

National Award Finalist

In September 2022, TPT NOW was a finalist for the Public Media Awards in the National Project category for their Union Pacific Partnership. The awards presented by NETA honor our members’ work in the highest caliber content, education, marketing, and engagement.

Tune in to TPT NOW Watch on TPT 2.5 or now.tpt.cloud/

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APRIL 2024

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