12D — May 13 - 26, 2016 — NJAA CONFERENCE & EXPO — M id A tlantic
Real Estate Journal
www.marejournal.com
2016 NJAA C onference & E xpo
ATERSON, NJ — Marcus & Millic- hap announced the 34-unit apartment property located in Paterson, NJ Marcus&Millichapinks$2.8m sale of apartment building P
continued from page 8D Property Manager’s Guide . . .
of caution with automated social accounts: don’t act like a robot. Mix in automated posts in your off hours or when you know you’ll be out of town, but try to post as many live tweets as you can to keep it real. Step 5: Foster an Online Community Inspire current renters to get engaged with others in the community. Building a members-only Facebook page is an excellent opportunity to showcase the best features of your property, announce up- coming events, host a resident contest, and share community news. A second page for po- tential residents can focus on floorplans, amenities, move-in specials, and perks. Step 6: ClaimYour Free On- line Business Directories Take advantage of free ad- vertising tools online. Yelp is an excellent venue to share business information and in- formative, no-strings-attached local content. Encourage your past and current residents to post reviews on your Yelp Business Page. Step 7: Incentivize Engagement Social networking is all about sharing; create a reason for your social followers to share your content. It could be something as simple as of- fering a gift to everyone who likes your page or free credit at the on-site laundry facility to everyone who comments on a Facebook photo. You could take it up a notch and offer new residents a discount on storage, parking, or rent if they submit an application via your social media site link. Ready, Set, Share! Building a dynamic social media presence takes time and effort, but it’s well worth the investment. Connecting with social influencers throughmul- tiple channels is a most effec- tive strategy. Just remember, Rome wasn’t built in a day. Don’t try to launch a dozen social sites at the same time if you can’t dedicate time to each one. Once you’re comfortable with blogging, Facebook and Twitter, think about expand- ing to other social channels like Pinterest, Instagram, and Snapchat. And when you’re a super user, you can start using social advertising. Getting started is often the hardest part, but you now have the guidance necessary to take the first step toward social renting. Aimee Miller is the chief marketing officer at Ap- pFolio, providers of cloud- based property manage- ment software. n
• More than 86 million people use a mobile digital device to access local business information. • After searching online, 66% visit a business and 70% call for more information. • At 30%, Facebook is the most influential when mak- ing purchasing decisions, fol- lowed closely by YouTube and LinkedIn. Being local isn’t only about advertising, it’s about giving online searchers value-packed information they can use to improve their lifestyle. Social media lets you inform and educate your audience without a hard-sell pitch. As you build more profiles and get more engagement, consider free tools that help automate social posts. Word
property on behalf of the seller, a private in- vestor. The team also secured and represent- ed the buyer, a private investor. Oak and Redwood Apartments is located at 441-443 10th Ave. and 374-376 10th Ave. in Paterson. The two three- story walk up properties are located within three blocks of each other. Both buildings are lo- cated near Route 20 and the Hawthorne border with mass transit op- tions nearby . n
sale of Oak a n d Re d - wood Apart- ments, a 34- unit apart- ment prop- erty located in Paterson, NJ for $2.8 million, ac- cording to
Brian Hosey
Brian Hosey , regional manager of the firm’s New Jersey office. Marcus & Millichap had the listing to market the
Oak and Redwood Apartments
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