16D — May 13 - 26, 2016 — NJAA CONFERENCE & EXPO — M id A tlantic
Real Estate Journal
www.marejournal.com
2016 NJAA C onference & E xpo
By Mark MaGrann, MaGrann Associates Sustainable Land Planning and Design
T
he meaning of the word sustainable or green can be different for ev-
ter straight away. Sustainable (green) practices do not cost money, they make money. Philadelphia can be a world class example of sustainability. It literally starts at the top and the bottom simultaneously. Mayor Jim Kenney has pub- licly committed to building a sustainable and healthy future with the support of the now permanent Office of Sustain- ability and the relatively new Philadelphia Power Authority (see this month’s cover story on page 24 for more on this). The policies of the future are in the process of being developed with Greenworks 2.0, which will es-
tablish goals and objectives for the city. But “being green” isn’t just about bike racks, zip cars and solar trash compactors. They are great to have, but we have to start from the ground up, especially with our new buildings, where sustainable land planning and design are a critical element. Philadelphia has already demonstrated its ability to be on the leading edge of inte- grated building design with the national award-winning green projects such as Paseo Verde in North Philly and the $100K House in Fishtown. It is terrific to demonstrate to the
world the vision and ability of our committed developers. But as our city continues to grow and prosper, one of the simplest and most cost-effective things we can do is acknowledge and enforce the basic energy code for new buildings. There is no question that L&I’s main focus should be on life safety matters, however, it is forever a lost op- portunity in saving energy for our citizens if compliance with the energy code is ignored. A savings of $50 per month per household gives homeowners that extra money to spend in our retail stores, restaurants and bars, while at the same
time reducing building emis- sions. Adding incentives for builder developers to “go green” has to be part of the plan. Our local utilities have stepped up and developed meaningful energy efficiency programs such as PECO Smart Builder Pro- gram and PGW EnergySense Program. In order to support builders wanting to do things in a better way without an impact on their bottom line, and, what would be the impact of “green” tax abatement for new develop- ment in the city? Both Cincin- nati and Cleveland have model ordinances in place that reward sustainable development and construction in targeted neigh- borhoods, giving homeowners and renters who can’t afford to live in old, substandard hous- ing, the lowest possible energy bill in a new home. If we are going to continue to build newer buildings as we are now in every neighborhood, they should be better buildings. Our goal should be nothing less than being the greenest city in the nation, if not the world. Mark MaGrann is CEO and founder of MaGrann Associates. His firm has certified over 55,000 ENER- GY STAR Homes and 3,000 LEED Homes. n Dunne named SVP/ Chief Risk Officer of Kearny Bank FAIRFIELD, NJ — John Dunne of Stewart Manor, NY has recently been named
ery individu- al and every city, and, de- pending on which city of- ficial, devel- oper, builder, utility repre- sentative or home buyer
Mark MaGrann
you talk to, you will definitely get myriad answers. But, as the old cliché goes, “Talk is cheap.” However, some will subscribe to the new cliché, “Green is expensive.” Let’s dispel the lat-
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seni or v i ce p r e s i d e n t / chief risk offi- cer of Kearny Bank . Dunne is a certified bank auditor and certified risk profes- s i ona l wi t h
455 Third Street Jersey City, NJ 07302 Ph: 201-653-1613 Fx: 201-653-5470 Bob Kilroy bkilroy@Jewelelectric.com
John Dunne
over 30 years of banking ex- perience. In his position he’ll oversee Enterprise Risk Man- agement, BSA/Compliance and Bank Information Security. “Developing effective ways to manage enterprise risk, identi- fying excessive risk exposure and making good decisions under pressure is a top priority. Increase in regulatory direc- tives, dynamic shareholders and other external factors alert- ed companies to recognizing areas of risk in their business,” Craig Montanaro , president & CEO of Kearny Bank said. n
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