TACTICS FOR MAKING THE BEST BUSINESS CHOICES DECISIONS, DECISIONS
As a business leader, you’re likely well-versed in making decisions, but in the midst of a global health crisis, a political minefield, and environmental disasters, planning for the upcoming year is different territory for even the most seasoned business professionals. So, how do you make the right decisions for your 2021 plans? Start with these three steps. NO. 1: LOOK AT THE DATA. Data has never steered you wrong before, so don’t stop using it now. However, you have to use the right data and contextualize it with today’s lenses. For example, when choosing a new marketing campaign or direction, continue looking at the cost, revenue, potential errors, and risk factors. Use those to make an informed decision about which step to take. For example, is the campaign empathetic to the needs of your clients, or will it come off as tone-deaf? ( Hint: Try split testing in 2020 before fully deploying a new campaign in 2021!) NO. 2: DON’T GO WITH THE STATUS QUO. “This is how we’ve always done it” will kill your business. Nothing is the same as it was just one year ago. The entire world has transformed, and attempting to continue with what’s “normal” will only cause you to miss what could be . As you plan for 2021, consider the abnormal. Look at options you would have never considered doing and test their efficacy. If one fails, move on. But there’s a big chance that you may
stumble into something that is totally unique and completely worth your time.
NO. 3: EMBRACE CHANGE.
You’ve set your course. You have your team in place. You’re excited to begin. Now, get ready to change everything. Sounds exhausting, right? But it can happen. Rather than being resistant to what isn’t working, admit defeat and move on. If there’s one benefit of the COVID-19
pandemic, it’s that we were all given a crash course on how to adapt quickly. Take those lessons and apply them to your 2021 plan. Be prepared to admit when your original plan isn’t working because staying on an ineffective course can do more harm than good.
Don’t avoid it. Planning for 2021 is necessary — even if you need to change course quickly.
Can Smoking Affect Your Breathalyzer Results?
THE QUICK ANSWER: YES, VERY MUCH SO
One study from South Australia suggests that cigarette smoking can significantly influence your body’s absorption of alcohol. Gastric emptying, or your body’s ability to digest and empty food from your stomach into your small intestine, was also found to be slower while smoking. This means that the alcohol will remain in your system longer and may take longer to impair you. You might think: Wait a second, if it takes longer for my body to process alcohol, I should be able to drink safely if I can drive immediately after! Not exactly, because here’s the kicker: Your breathalyzer test doesn’t necessarily test alcohol alone. Breathalyzers are designed to report any compound from the methyl group in its molecular structure, including acetaldehyde.
That’s a compound your liver produces as a by-product of alcohol.
While the concentration of acetaldehyde varies from person to person, research shows that smokers tend to have higher concentration levels of acetaldehyde in their breath than nonsmokers. This is why smokers are much more likely to have falsely high readings on their breathalyzer tests. So, drive safely by avoiding drinking or smoking beforehand (by possibly abstaining a little longer than most people). However, if you believe that you’ve been given a false breathalyzer reading due to smoking, don’t hesitate to call your local expert DUI team at Yeargan & Kert — we’re very familiar with these types of cases and can help you through the process immediately.
Before you get behind the wheel this holiday season, there’s a plethora of reasons to avoid drinking. However, if you’re a smoker, you just might want to be extra cautious. There are many factors that can complicate attempts to estimate your blood alcohol concentration, and smoking is one of them.
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