When you want to reach consumers with emotional content that inspires them to act — whether that is to purchase a product or service, start a conversation, or simply feel good about what they are reading about, then print and digital magazines are the best channels for you and your brand to achieve those goals. MAGAZINE READERS BRING THE CONVERSATION ONLINE Most business owners think that social media is replacing tra- ditional print and digital channels, however, the numbers show it is augmenting it instead. Magazine readers are just bringing their conversations online and talking about the brands and businesses that they support and like. We see the greatest example of this effect happening on Instagram with an almost 20% increase in magazine media industry likes and follows by users.
MAGAZINES ARE INSPIRING AND MOTIVATING People turn to TV for entertainment and to the web for everything from shopping to homework to self-help. Magazine readers, on the other hand, turn to their favorite publi- cations to be inspired and motivated and to get valuable information from a source they can trust. When it’s time to learn about a new product, more people choose magazines than TV or the web. When people want to connect emotionally or indulge in a relaxing bit of “alone time,” away from the kids or the hustle and bustle of life, they are choosing magazines. More people reported that magazines give them something positive to talk about with others, and we already know that a lot of conversations are happening online via social media, but these can quickly become negative. Data shows that magazines are inspiring more purchases than any other advertising channel.
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FALL/WINTER 2022 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • FALL/WINTER 2022
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