$ To continue bringing in sales, try upselling holi- day-related content on your checkout forms using Keap! If someone purchases a spa package from you, for example, you can offer them a second bundle that they can give as a gift OR an additional service they can add for themselves at a discount. From there, you can use Keap to automate follow-up if they come back to your platform for last-minute gifts. If you sell a service, you can also make it easy for your clients to pay you automatically with Keap’s invoicing and payments system. Keap will send pay- ment reminders to your clients, track your invoices, and send automated holiday-themed messages via email to help you stay top of mind even while you’re out of the office celebrating with your family. Think Ahead to 2022. Last but not least, if you’re a coach or consultant, now is the time to schedule your end-of-year/be- ginning-of-year check-in appointments with clients. Not only can Keap help you send out those remind- ers, but you can also include a scheduling link to re- move the hassle of finding an agreeable time during the holiday chaos. Go Beyond Black Friday and Cyber Monday. As you’re planning your Black Friday/Cyber Mon- day offer, keep in mind that there are other key dates coming up around the holidays that you can pair with promotions, like Small Business Saturday (Saturday, Nov. 27) and Giving Tuesday (Tuesday, Nov. 30). Keap integrates with Google Calendar and more than 2,000 other apps, making it easy for you to stay on top of these smaller but still important selling days and automate email and text marketing for them in advance. Stay In Touch Through the Holidays. The holiday season isn’t over once you break your previous Black Friday/Cyber Monday sales records! There are still last-minute shoppers to serve. One Klarna survey even found that 79% of people don’t jump on their holiday shopping until the two weeks before Christmas, Hannukah, or Kwanzaa. $ Before the dust has even settled, it’s time to look forward to 2022! To learn more about Keap’s fea- tures and how you can leverage the platform to find even more success next year, visit Keap.com.
$ On top of those features, Keap’s e-commerce plat- form also triggers powerful and intuitive automa- tions and syncs directly with the CRM. This allows you to use just one tool for all of your holiday sales prep! If you take advantage of these features today, you’ll level up your customers’ shopping experience. Launch Your Marketing Like a Pro. When you’ve pinned down your deal and are ready to launch your marketing campaign, Keap can help you execute it effortlessly and effectively across email, text, and social media channels. Email mar- keting is a great place to start. The best way to get results is to begin teasing out your offer 5–8 days in advance of your first day of sales. This way, your audience will be hungry for your email, AND you’ll increase your chances of reaching them throughout the holiday season and well into the new year. Keap makes email marketing simple with beauti- ful templates and the option to segment your email offers based on your customers’ purchase histo- ry. You can also automate these emails to launch based on client actions and even run an A/B test to prepare for future holidays. while also saving effort and time, including easy- to-use checkout forms, a native Shopify integra- tion, and premium payment processors like PayPal, Stripe, and WePay directly within the app. To compliment your email campaign, we rec- ommend launching a parallel texting campaign to reach more smartphone-savvy customers like mil- lennials, Gen Z, and even young Gen Alpha. Entrepreneurial small businesses can text pro- mo codes and special holiday offers automatically to leads and repeat customers with Keap’s texting tools. Text marketing is also a great way to get the word out about a flash sale! Market research has found that 90% of all text messages are read within three minutes, whereas most emails are read within 48 hours. If you decide to extend your Black Friday/ Cyber Monday offer an additional few hours or offer an early-bird special, you can notify your customers via text to keep your business top of mind. Last but not least, you can round out your mul- tichannel marketing with social media promotions and influencer marketing on Facebook, Instagram, and more. These ads are great to increase brand awareness. Instagram stories and video ads are underutilized sales tools that you can leverage to share your Black Friday/Cyber Monday promotions, and you can also link engagement in these to your text and email campaigns with Keap.
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