‘Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content’ by Ann Handley This thorough guide is a must-read if you want to level up your com- munication skills and produce quality content that connects with your audience. Ann Handley, once named Forbes’ “Most Influential Woman in Social Media,’’ covers personal storytelling, grammar, 17 types of marketing content, and more.
‘Meaningful: The Story of Ideas That Fly’ by Bernadette Jiwa
the road to achieving that title. She starts the book as a waitress but never gives up on her goals of achieving more. Jaime Dimon, the chairman and CEO of JP Morgan Chase, recommends the book to “anyone who has ever questioned whether it is worth taking a chance and pur- suing their dreams,” calling it “a must read.” ‘When More Is Not Better: Overcoming
In this book, author and story strategist Bernadette Jiwa delves into the origin stories of success-
ful brands like Khan Academy, GoPro, Dyson, and Kickstarter. Her goal is to identify what makes their products so mean- ingful to users. She writes, “After years of consulting with hundreds of innovators, creatives, entre- preneurs, and business leaders to help them tell the stories of their ideas, I have discovered something: Every business that flies starts not with the best idea, the biggest budget, or better marketing, but with the story of someone who wants to do something — and can’t.”
America’s Obsession with Economic Efficiency’ by Roger Martin Efficiency is almost always considered a good thing in busi- ness, but in this book, Roger Marin argues
‘Undaunted: Overcoming Doubts and Doubters’ by Kara Goldin Kara Goldin is the founder and CEO of the flavored water brand Hint, and her book tells the story of the obsta- cles she overcame on
that the U.S. economy has become so efficient that it’s threatening democratic capitalism and the entre- preneur’s way of life. He dives into income inequality, economic policy, government, and more to lay out the flaws in our system and propose a better one. “When More Is Not Better” was just published in 2020. It’s full of interesting historical anecdotes, surprising analysis, and innovative solutions that just might change the way you look at our economy and the management of your company.
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