6 Tricks to Convert Lead Harvesting Techniques That Work
G etting traffic on your website is a great sign that your content is attracting peo- ple’s attention, but is it converting them into customers? This is an intimidating question at times. It’s a lot of work to get exposure and steady content that will gather a consistent stream of clicks on your brand’s blog or social media accounts. But if you ar- en’t taking your prospects and leads and putting them into your basket to nurture, you won’t develop a strong pipe- line of quality leads for your business to thrive on. It’s essential to fill up your pipeline early and often, since some leads may not pop for weeks or even months. If you’re not harvesting your leads, you’re generating traffic for nothing. Here’s how you can create compelling reasons for people to give you their name, phone
number, and email address on your website. No. 1: Live Chat It’s becoming increasingly popular for websites to fea- ture live chat options on their websites, and it’s trending because it works! With just a click of a button, your custom- ers can get the answers they need to their questions, and you can interact with pros- pects right away. A chat fea- ture will qualify leads, answer questions, resolve objections, and reduce churn, and you can automate as much or as little of a customer’s experience as you’d like. No. 2: Exit Pop-Ups Ever visit a retailer’s web- site, change your mind on a
purchase, and, right as you’re about to exit the page, you see a pop-up box offering you a discount? These might be annoying, but they truly work! SumoMe analyzed two billion pop-ups and found that the top pop-ups gave the com- pany’s lead conversion rate a 10% increase. Even a 2% increase would be worth your time and money! However, keep in mind that in a perfect world, nobody will ever need to see your exit pop-ups. Ideally speaking, every page on your website should be compelling enough for leads to stay and convert. If your exit pop-up box is working a little too well, you may want to consider ways to improve your website to con- vert prospects sooner. x
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