t Online Prospects
No. 3: On-Demand Scheduling
No. 4: Digital Newsletter Your 150-page e-book is
lead to convert, you need to be unique, different, and enticing. Offer educational micro cours- es or create quizzes that email their results. Develop special generators or calculators spe- cifically for your niche. Deliver value where competitors won’t. No. 6: Clear Call to Action
Are you offering a free consul- tation, demo, or evaluation on your website yet? If not, do it! Since only serious leads will opt in, you’ll get a higher chance of qualified prospects. The only problem is that scheduling all of these meetings can be a major pain. Emailing back and forth, playing phone tag, being busy when they’re free, and living in different time zones on top of all of that isn’t fun. And it’s not worth it just to get something on the calendar, either. That’s why you need on-de- mand appointment scheduling, which allows your prospects to choose an available date or time that works best for them — and you! It takes away the hassle, frees up everyone’s time, and gets your appoint- ment set before your prospect loses interest. Once you have it on your calendar, you can select your preferences, such as only providing free consults from 1–4 p.m. on Tuesdays and Thursdays.
probably full of amazing infor- mation, but people struggle to have enough time in their day for the things they need to get done, much less for reading an e-book. But if you don’t make your expertise known, nobody can get a taste for your brand or even remember your name. The solution? Send bite-size pieces of helpful information that keeps them in the loop. Create a digital newsletter that you deliver to people via email. Send your recipients an email either weekly or monthly with helpful, actionable tips that inspire and motivate them to trust you and use their new- found knowledge. No. 5: Gated Content Speaking of e-books, you’re probably already familiar with lead magnets that make you type in your email to get a free e-book or discount. But why stop there? In order to get your
Keep Me in the Loop!
Don’t just tell people to “click here” or “subscribe.” Tell them directly what they’re click- ing and subscribing for. If you use CTAs like “Keep Me in the Loop” or “Give Me Free Info,” you’ll probably get more cus- tomers to click and subscribe. Remember, don’t be bor- ing. Your virtual “storefront” should be eye-catching and full of interesting content. Otherwise, your leads will go to the next store.
Keap.com / The Keap Insider / 15
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