bigail Olaya and her hus- band, Edward, own and run one of the most successful wedding and event venues Boost Attendance at Your Next Event With This 5-Step Guide from Keap User Abigail Olaya! A
claimed! So many families flocked to Venue at the Grove that volunteers had to serve them in shifts. As you can tell, the Olayas have become experts at holiday event marketing, and Keap is a vital tool in their toolbox. According to Abigail, a successful event isn’t a Christmas miracle. It’s a process any business owner can replicate, including you! This winter, Abigail sat down with us to share her five-step process for event marketing success. Use her tips to boost attendance at your next networking event, open house, or party — during the holidays or any time of year. Step 1: Leverage searchable phrases in your mes- saging and keep the details consistent. When you’re deciding on the name of an event or promotion, ask yourself, “If I were in my target demographic, what would I Google to find this event?” Then, identify the keywords in that search and work them into the title and description you use in your marketing. For Break- fast with Santa, Abigail uses keywords like “fami- ly-friendly” and “Santa photo” to attract families.
in Arizona: Venue at the Grove. It’s a romantic space filled with pecan trees, lush foliage, and Southern touches — literally an oasis in the desert. But during the holiday season, they pause their wedding sched- ule for one morning only. Overnight, the Grove trans- forms into Santa’s workshop. “Breakfast with Santa is our big event highlight every year, where we give back to the community,” Abigail ex- plains. “Families come in, have breakfast, and enjoy an amazing backdrop with a real Santa sitting there. They get to have that picture as a memory and, of course, get to walk around and experience the Grove.” The Olayas have hosted Breakfast With Santa sev- en times in the last 10 years, raising funds for worthy causes like the Salvation Army and the We Care Foun- dation. It’s a huge hit in their community. In 2011, they sold just 100 tickets, but in 2019, all 430 seats were
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