BUILD YOUR PRACTICE WITH OUR PATIENT MARKETING PLAN
1
4141 MacArthur Boulevard ■ Newport Beach, CA 92660
Dear glidewell.io™ Customer,
We sincerely appreciate the opportunity to install and implement the glidewell.io In-Office Solution in your practice. We look forward to providing you with the tools, support and service you need for success. To help you and your team experience the wonderful capabilities of your glidewell.io system, please find enclosed in this ebook a collection of marketing aids for use in your dental practice. If you have any questions about these materials, feel free to contact us at 844-949-7184 or via email at psteam@glidewelldental.com . We would love to see what your office looks like with the materials in place, and would gladly welcome any photos you would like to share with us! In the meantime, let us know if there is anything that we can do to improve your experience with the glidewell.io In-Office Solution.
Sincerely, The glidewell.io team (844) 949-7184 psteam@glidewelldental.com
844-949-7184 ■ www.glidewell.io n
2
4 Email Templates Download a variety of email templates 12 Website Templates Add same-day services to your website 17 Social Media Guide Build your practice with social media 26 Window Cling Templates Promote same-day services on your storefront 32 Tabletop Templates Stock your lobby with eye-catching tabletops 40 Brochure Templates Inform your patients about the same-day services your office provides
3
digital assets EMAIL TEMPLATES
4
Instructions
DESIGN #1
1. Select the desired design.
2. The link will redirect to a Google drive with the assets to build the email campaign.
3. Download the assets from the drive.
4.Open your email platform and start building.
5
Email Strategy Overview
When to Send Emails • Initial Launch: Announce the new service with an introductory email to all patients. • Follow-Up Reminders: Send another email 1-2 weeks after the launch to anyone who hasn’t opened or clicked on the first. • Monthly Feature: Include the single-visit service in a monthly newsletter or as a special reminder every few months. Why Send Emails? • Educate Patients: Explain the convenience and benefits of single-visit services (saves time, fewer appointments). • Increase Appointments: Highlight the ease and time savings to encourage bookings. • Differentiate Your Practice: Showcase the latest technology to attract new patients and retain existing ones. How to Send Emails • Personalize the Message: Use the patient’s name and relate the benefits to their busy lifestyle. • Highlight Key Benefits: Use a clear subject line like “Get More Done in Just One Visit!” and emphasize time savings and convenience. • Include a Call to Action: Make it easy to book an appointment with a “Schedule Now” button. • Test Timing: Try sending on different days and times to find when patients are most responsive.
This email strategy will help patients understand the value of your single-visit services, making them more likely to book an appointment.
6
DESIGN #1
7
DESIGN #2
8
DESIGN #3
9
DESIGN #4
10
DESIGN #5
11
digital assets WEBSITE TEMPLATES
12
Instructions
DESIGN #1
1. Select the desired design.
2. The link will redirect to a Google drive with the assets to build a section on your website.
3. Download the assets from the drive.
4.Open your website builder and start building.
13
DESIGN #1
14
DESIGN #2
15
16
the essential SOCIAL MEDIA GUIDE
17
MAXIMIZING YOUR DENTAL PRACTICE'S IMPACT
MAXIMIZING YOUR DENTAL PRACTICE’S IMPACT INTRODUCTION
INTRODUCTION In the digital age, social media is a powerful tool for dental practices to enhance visibility, build trust, and engage with both current and potential patients. A well-managed social media presence can help you connect with your community, share valuable information, and showcase your expertise. This guide will help you navigate social media effectively, of- fering practical tips for creating engaging content and main- taining a consistent online presence. We’ll cover the benefits of social media for dentists, provide content ideas, and outline best practices to ensure your online interactions reflect the professionalism of your practice. In the digital age, social media is a powerful tool for dental practices to enhance visibility, build trust, and engage with both current and potential patients. A well-managed social media presence can help you connect with your community, share valuable information, and showcase your expertise. This guide will help you navigate social media effectively, offering practical tips for creating engaging content and maintaining a consistent online presence. We’ll cover the benefits of social media for dentists, provide content ideas, and outline best practices to ensure your online interactions reflect the professionalism of your practice.
18
MAXIMIZING YOUR DENTAL PRACTICE'S IMPACT
MAXIMIZING YOUR DENTAL PRACTICE’S IMPACT
WHY SOCIAL MEDIA MATTERS FOR DENTISTS • Builds Trust: Establishes credibility and showcases expertise. • Engages Patients: Keeps current patients informed and attracts new ones. • Educational Content: Provides valuable information about dental health. WHY SOCIAL MEDIA MATTERS FOR DENTISTS Builds Trust: Establishes credibility and showcases expertise. Engages Patients : Keeps current patients informed and attracts new ones. Educational Content : Provides valuable information about dental health.
19
MAXIMIZING YOUR DENTAL PRACTICE'S IMPACT
MAXIMIZING YOUR DENTAL PRACTICE’S IMPACT
CHOOSING THE RIGHT PLATFORMS • Facebook: Ideal for engaging with a broad audience and sharing a variety of content. • Instagram: Great for visual content like before-and-after photos, short videos, and behind-the-scenes. • LinkedIn: Useful for professional networking andsharing industry insights. • YouTube: Perfect for educational videos and tutorials. • Twitter: Good for quick updates, engaging with followers, and sharing news. CHOOSING THE RIGHT PLATFORMS Facebook: Ideal for engaging with a broad audience and sharing a variety of content. Instagram: Great for visual content like before-and-after photos, short videos, and behind-the-scenes. LinkedIn: Useful for professional networking and sharing industry insights. YouTube: Perfect for educational videos and tutorials. Twitter: Good for quick updates, engaging with followers, and sharing news.
20
MAXIMIZING YOUR DENTAL PRACTICE'S IMPACT
CREATING A POSTING SCHEDULE CREATING A POSTING SCHEDULE Frequency: Aim to post 2-3 times per week on each platform. Consistency is key, so create a schedule that you can maintain. • Frequency: Aim to post 2-3 times per week on each- platform. Consistency is key, so create a schedule that you can maintain. • Timing: Post when your audience is most active. For Facebook and Instagram, this is often in the evenings or during lunch breaks. Timing: Post when your audience is most active. For Facebook and Instagram, this is often in the evenings or during lunch breaks. Plan Ahead: Use a content calendar to plan and organize your posts. Tools like Hootsuite or Buffer can help schedule posts in advance. • Plan Ahead: Use a content calendar to plan and or- ganize your posts. Tools like Hootsuite or Buffer can help schedule posts in advance.
MAXIMIZING YOUR DENTAL PRACTICE’S IMPACT
21
MAXIMIZING YOUR DENTAL PRACTICE'S IMPACT
ENGAGING WITH YOUR AUDIENCE
MAXIMIZING YOUR DENTAL PRACTICE’S IMPACT
ENGAGING WITH YOUR AUDIENCE • Respond Promptly: Reply to comments and messages quickly to show you value engagement. • Encourage Reviews: Ask satisfied patients to leave positive reviews and share their experiences. • Ask Questions: Engage followers with questions or prompts to encourage interaction. Respond Promptly: Reply to comments and messages quickly to show you value engagement. Encourage Reviews: Ask satisfied patients to leave positive reviews and share their experiences. Ask Questions: Engage followers with questions or prompts to encourage interaction.
22
BEST PRACTICES
MAXIMIZING YOUR DENTAL PRACTICE’S IMPACT
BEST PRACTICES • Quality over Quantity: Ensure all content is high-quality relevant, and professional. • Use Hashtags Wisely: Use relevant hashtags to increase visibility but avoid overloading posts. • Maintain Professionalism: Keep all content respect- ful, accurate, and aligned with your practice’s values. Quality over Quantity: Ensure all content is high-quality, relevant, and professional. Use Hashtags Wisely: Use relevant hashtags to increase visibility but avoid overloading posts. Maintain Professionalism: Keep all content respectful, accurate, and aligned with your practice’s values.
23
COMPLIANCE AND PRIVACY
MAXIMIZING YOUR DENTAL PRACTICE’S IMPACT
COMPLIANCE AND PRIVACY • Patient Privacy: Never share patient information or photos without explicit consent. • HIPAA Guidelines: Follow all regulations regarding pa- tient confidentiality and advertising. Patient Privacy: Never share patient information or photos without explicit consent. HIPAA Guidelines: Follow all regulations regarding patient confidentiality and advertising.
24
MAXIMIZING YOUR DENTAL PRACTICE’S IMPACT
SPECIFICATIONS FOR SOCIAL MEDIA POSTS
To ensure your dental practice’s social media content looks professional and engaging, it’s important to use the correct image sizes and resolutions for each platform. Here’s a quick reference guide to help you create visually appealing posts:
Facebook • Cover Photo: 820 x 312 pixels • Post Image: 1200 x 630 pixels • Recommended Image Format: JPEG or PNG • Aspect Ratio: 1.91:1
Instagram • Post Image (Square): 1080 x 1080 pixels • Post Image (Portrait): 1080 x 1350 pixels • Post Image (Landscape): 1080 x 566 pixels • Recommended Image Format: JPEG • Aspect Ratio: 1:1 for square, 4:5 for portrait, 1.91:1 for landscape
LinkedIn • Cover Photo: 1584 x 396 pixels • Post Image: 1200 x 627 pixels • Recommended Image For- mat: PNG or JPEG • Aspect Ratio: 1.91:1
Twitter • Header Photo: 1500 x 500 pixels • Tweet Image: 1200 x 675 pixels • Recommended Image Format: JPEG, PNG, or GIF • Aspect Ratio: 16:9
General Tips • Resolution: Aim for high resolution (72 DPI is standard for web images) to ensure clarity. • File Size: Keep images under 5 MB to avoid loading issues. • Consistency: Use consistent branding elements (like logos and colors) • across all platforms for a cohesive look.
25
printed assets WINDOW CLINGS
26
Instructions
DESIGN #1
1. Select the desired design.
2. The link will redirect to a Google drive with the window cling assets. 3. To make edits, follow the instructions at the bottom of the Slide. You will be required to download the file as a PowerPoint file.
4.Once the logo and number have been updated, the file is ready to download and submit to the vendor of your choice for printing.
27
(xxx) xxx-xxxx
(xxx) xxx-xxxx
DESIGN #1
DESIGN #2
28
*Designed for 37” x 98” window
(xxx) xxx-xxxx
(xxx) xxx-xxxx
DESIGN #3
DESIGN #4
29
Recommended Print Vendors
Window Clings Adhesive-free PVC material for easy application, removal and reuse.
Window Clings Transparent, repositionable, and protective UV ink that clings on the surface without using an adhesive.
Window Clings Choose between window decals, clear window declas, and bub- ble-free window decals to best fit your practice.
30
Window Cling Example
31
printed assets TABLETOP TEMPLATES
32
Instructions
DESIGN #1
1. Select the desired design.
2. The link will redirect to a Google drive with the tabletop assets. 3. To make edits, follow the instructions at the bottom of the Slide. You will be required to download the file as a PowerPoint file.
4.Once the logo and copy have been updated, the file is ready to download and submit to the ven- dor of your choice for printing.
33
DESIGN #1
34
DESIGN #2
35
DESIGN #3
36
DESIGN #4
37
DESIGN #5
38
Recommended Print Vendors
Single Sheet Prints
Best used to scatter throughout lobby for patients to grab and take home.
Counter Cards
Best to display on countertops with high visibility.
Tabletop Example
39
printed assets BROCHURE TEMPLATES
40
Instructions
DESIGN #1
1. Select the desired design.
2. The link will redirect to a Google drive with the win- dow cling assets. 3. To make edits, follow the instructions at the bottom of the Slide. You will be required to down- load the file as a PowerPoint file.
4.Once the logo and copy have been updated, the file is ready to download and submit to the vendor of your choice for printing.
41
DESIGN #1
42
DESIGN #2
43
DESIGN #3
44
DESIGN #4
45
DESIGN #5
46
Recommended Print Vendors
Brochure
Brochure
47
48
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48Made with FlippingBook - professional solution for displaying marketing and sales documents online