The glidewell.io patient marketing flippingbook is a ready-to-go collection of tools that help you show patients the same-day dentistry services your practice offers. Easily pull content onto your website to support SEO, share pieces on social, or download printable brochures for patients to take home. It’s built to help you educate patients on same-day crowns and veneers—and make those conversations easier and more effective.
BUILD YOUR PRACTICE WITH OUR PATIENT MARKETING PLAN
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4141 MacArthur Boulevard ■ Newport Beach, CA 92660
Dear glidewell.io™ Customer,
We sincerely appreciate the opportunity to install and implement the glidewell.io In-Office Solution in your practice. We look forward to providing you with the tools, support and service you need for success. To help you and your team experience the wonderful capabilities of your glidewell.io system, please find enclosed in this ebook a collection of marketing aids for use in your dental practice. If you have any questions about these materials, feel free to contact us at 844-949-7184 or via email at psteam@glidewelldental.com . We would love to see what your office looks like with the materials in place, and would gladly welcome any photos you would like to share with us! In the meantime, let us know if there is anything that we can do to improve your experience with the glidewell.io In-Office Solution.
Sincerely, The glidewell.io team (844) 949-7184 psteam@glidewelldental.com
844-949-7184 ■ www.glidewell.io
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4 Email Templates Download a variety of email templates 12 Website Templates Add same-day services to your website Build your practice with social media 20 Soc ial Media Guide Promote same-day services on your storefront 2 4 Window Clin g Templates Stock your lobby with 30 Tabletop Templat es eye-catching tabletops 3 8 Brochure Templates Inform your patients about the same-day services your office provides
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digital assets EMAIL TEMPLATES
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Instructions
DESIGN #1
1. Select the desired design.
2. The link will redirect to a Google drive with the assets to build the email campaign.
3. Download the assets from the drive.
4.Open your email platform and start building.
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Email Strategy Overview
When to Send Emails • Initial Launch: Announce the new service with an introductory email to all patients. • Follow-Up Reminders: Send another email 1-2 weeks after the launch to anyone who hasn’t opened or clicked on the first. • Monthly Feature: Include the single-visit service in a monthly newsletter or as a special reminder every few months. Why Send Emails? • Educate Patients: Explain the convenience and benefits of single-visit services (saves time, fewer appointments). • Increase Appointments: Highlight the ease and time savings to encourage bookings. • Differentiate Your Practice: Showcase the latest technology to attract new patients and retain existing ones. How to Send Emails • Personalize the Message: Use the patient’s name and relate the benefits to their busy lifestyle. • Highlight Key Benefits: Use a clear subject line like “Get More Done in Just One Visit!” and emphasize time savings and convenience. • Include a Call to Action: Make it easy to book an appointment with a “Schedule Now” button. • Test Timing: Try sending on different days and times to find when patients are most responsive.
This email strategy will help patients understand the value of your single-visit services, making them more likely to book an appointment.
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DESIGN #1
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DESIGN #2
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DESIGN #3
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DESIGN #4
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DESIGN #5
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digital assets WEBSITE TEMPLATES
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Instructions
DESIGN #1
1. Select the desired design.
2. The link will redirect to a Google drive with the assets to build a section on your website.
3. Download the assets from the drive.
4.Open your website builder and start building.
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DESIGN #1
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DESIGN #2
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Enhance your website with additional FAQs that highlight the advanced technology available in your practice. Patients today are increasingly curious about modern dentistry, and showcasing your tech investment helps: - Demonstrate that your practice is modern and up to date - Differentiate you from other dental providers - Educate patients—leading to greater con ϐ idence and higher treatment acceptance How [Practice Name] is Going High-Tech for Our Patients Technology is changing the way we live every day, making tasks faster, easier, and more precise—and now it’s doing the same for dentistry. You may have heard that our practice uses a digital work ϐ low, including an intraoral scanner, a chairside mill, and 3D printing technology. That may sound technical, but what really matters is how it changes your experience as a patient. In short, it allows us to treat you more comfortably, more ef ϐ iciently, and in fewer appointments. What Is a Chairside Mill? A chairside mill is a piece of advanced technology that allows us to fabricate crowns that are custom-made just for you, right here in our of ϐ ice. Traditionally, when a tooth needed a crown, your dentist would prepare the tooth, make a mold of your teeth, place a temporary crown, and send the case to an outside dental lab. You would then return at a later date for a second appointment to have the ϐ inal crown placed. If the temporary came loose or broke in the meantime, that could mean an additional visit. With a chairside mill, we can design and fabricate your permanent crown while you are still in the of ϐ ice. After preparing the tooth, we take a digital scan, design your crown on the computer for a precise ϐ it, and then mill it from a solid block of high-quality ceramic. That means you get to walk out with a brand-new, permanent crown. There is no temporary crown, no waiting period, and no need to return for a second injection. For patients with busy schedules, this alone can make a signi ϐ icant difference. What Is an Intraoral Scanner? An intraoral scanner is a small handheld device that captures highly detailed 3D images of your teeth. If you’ve ever had a traditional dental impression, you probably remember the tray ϐ illed with thick material that sits in your mouth for several minutes. It can feel bulky, uncomfortable, and for some patients, it triggers the gag re ϐ lex. Digital scanning eliminates that experience. Instead of impression material, we gently scan your teeth with a small camera. The images appear instantly on a screen, allowing us to see your teeth in precise detail. The process is faster, cleaner, and signi icantly more comfortable.
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Beyond comfort, digital scans are also more accurate. Greater accuracy means better- ϐ itting crowns and restorations, fewer adjustments, and fewer remakes. That means there’s less likelihood of you having to come back for us to ϐ ix a crown. What About 3D Printing? Now that we have a 3D printer in our of ϐ ice, we can create oral appliances like nightguards, retainers, aligners, and more right here in our practice. When you’re prescribed one of these products, you can often leave your appointment with it ready to use, without waiting for an outside dental lab to fabricate it. This means faster service for you, and if you ever need a replacement, we can quickly make another on-site, keeping the process convenient and ef ϐ icient. I Have an Emergency Broken Tooth — Where Should I Go? If you break a tooth or experience sudden damage, timing matters. In a traditional setting without a digital work ϐ low, the process typically involves placing a temporary crown and scheduling you to return once the lab has completed your case. That waiting period can be inconvenient, especially if you are in discomfort. Because we have a chairside mill at [INSERT PRACTICE NAME], we can often restore a broken tooth in a single visit. After evaluating and preparing the tooth, we scan, design, and fabricate your crown the same day. Instead of leaving with a temporary restoration, you leave with a permanent solution. When you’re dealing with an emergency, that ef ϐ iciency can make a stressful situation much easier. I Need a Crown — What’s the Difference in Process? If a dental of ϐ ice does not use digital technology, getting a crown usually requires at least two visits. The ϐ irst appointment involves preparing the tooth, making a mold of your teeth, and placing a temporary crown. You then wait one to three weeks for the laboratory to fabricate the ϐ inal crown before returning for placement. That second appointment often requires additional numbing, and occasionally adjustments if the ϐ it isn’t ideal. With our digital work ϐ low, the process is streamlined. After preparing the tooth, we take a digital scan instead of a traditional impression. Your crown is designed and milled in-of ϐ ice, and we place the ϐ inal restoration before you leave. There is no temporary crown and no second visit in most cases. The entire experience is faster and far more convenient.
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How This Bene ϐ its You Having this technology is all about faster treatment and better quality. It means fewer appointments and less time away from work or family. It means no uncomfortable impression trays. It means fewer temporary restorations and fewer chances for something to come loose or break while you wait. It means highly precise, customized restorations designed speci ϐ ically for your smile. Most importantly, it means modern dental care that respects your time and prioritizes your comfort. If you ever have questions about how this technology works or how it can bene ϐ it your treatment, we’re always happy to walk you through it.
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the essential SOCIAL MEDIA GUIDE
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DOWNLOAD
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COMPLIANCE AND PRIVACY
MAXIMIZING YOUR DENTAL PRACTICE’S IMPACT
COMPLIANCE AND PRIVACY • Patient Privacy: Never share patient information or photos without explicit consent. • HIPAA Guidelines: Follow all regulations regarding pa- tient confidentiality and advertising. Patient Privacy: Never share patient information or photos without explicit consent. HIPAA Guidelines: Follow all regulations regarding patient confidentiality and advertising.
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MAXIMIZING YOUR DENTAL PRACTICE’S IMPACT
SPECIFICATIONS FOR SOCIAL MEDIA POSTS
To ensure your dental practice’s social media content looks professional and engaging, it’s important to use the correct image sizes and resolutions for each platform. Here’s a quick reference guide to help you create visually appealing posts:
Facebook • Cover Photo: 820 x 312 pixels • Post Image: 1200 x 630 pixels • Recommended Image Format: JPEG or PNG • Aspect Ratio: 1.91:1
Instagram • Post Image (Square): 1080 x 1080 pixels • Post Image (Portrait): 1080 x 1350 pixels • Post Image (Landscape): 1080 x 566 pixels • Recommended Image Format: JPEG • Aspect Ratio: 1:1 for square, 4:5 for portrait, 1.91:1 for landscape
LinkedIn • Cover Photo: 1584 x 396 pixels • Post Image: 1200 x 627 pixels • Recommended Image For- mat: PNG or JPEG • Aspect Ratio: 1.91:1
Twitter • Header Photo: 1500 x 500 pixels • Tweet Image: 1200 x 675 pixels • Recommended Image Format: JPEG, PNG, or GIF • Aspect Ratio: 16:9
General Tips • Resolution: Aim for high resolution (72 DPI is standard for web images) to ensure clarity. • File Size: Keep images under 5 MB to avoid loading issues. • Consistency: Use consistent branding elements (like logos and colors) • across all platforms for a cohesive look.
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printed assets WINDOW CLINGS
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Instructions
DESIGN #1
1. Select the desired design.
2. The link will redirect to a Google drive with the window cling assets. 3. To make edits, follow the instructions at the bottom of the Slide. You will be required to download the file as a PowerPoint file.
4.Once the logo and number have been updated, the file is ready to download and submit to the vendor of your choice for printing.
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(xxx) xxx-xxxx
(xxx) xxx-xxxx
DESIGN #1
DESIGN #2
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*Designed for 37” x 98” window
(xxx) xxx-xxxx
(xxx) xxx-xxxx
DESIGN #3
DESIGN #4
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Recommended Print Vendors
Window Clings Adhesive-free PVC material for easy application, removal and reuse.
Window Clings Transparent, repositionable, and protective UV ink that clings on the surface without using an adhesive.
Window Clings Choose between window decals, clear window declas, and bub- ble-free window decals to best fit your practice.
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Window Cling Example
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printed assets TABLETOP TEMPLATES
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Instructions
DESIGN #1
1. Select the desired design.
2. The link will redirect to a Google drive with the tabletop assets. 3. To make edits, follow the instructions at the bottom of the Slide. You will be required to download the file as a PowerPoint file.
4.Once the logo and copy have been updated, the file is ready to download and submit to the ven- dor of your choice for printing.
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DESIGN #1
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DESIGN #2
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DESIGN #3
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DESIGN #4
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DESIGN #5
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Recommended Print Vendors
Single Sheet Prints
Best used to scatter throughout lobby for patients to grab and take home.
Counter Cards
Best to display on countertops with high visibility.
Tabletop Example
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printed assets BROCHURE TEMPLATES
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Instructions
DESIGN #1
1. Select the desired design.
2. The link will redirect to a Google drive with the win- dow cling assets. 3. To make edits, follow the instructions at the bottom of the Slide. You will be required to down- load the file as a PowerPoint file.
4.Once the logo and copy have been updated, the file is ready to download and submit to the vendor of your choice for printing.
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DESIGN #1
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DESIGN #2
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DESIGN #3
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DESIGN #4
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DESIGN #5
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Recommended Print Vendors
Brochure
Brochure
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