Email Strategy Overview
When to Send Emails • Initial Launch: Announce the new service with an introductory email to all patients. • Follow-Up Reminders: Send another email 1-2 weeks after the launch to anyone who hasn’t opened or clicked on the first. • Monthly Feature: Include the single-visit service in a monthly newsletter or as a special reminder every few months. Why Send Emails? • Educate Patients: Explain the convenience and benefits of single-visit services (saves time, fewer appointments). • Increase Appointments: Highlight the ease and time savings to encourage bookings. • Differentiate Your Practice: Showcase the latest technology to attract new patients and retain existing ones. How to Send Emails • Personalize the Message: Use the patient’s name and relate the benefits to their busy lifestyle. • Highlight Key Benefits: Use a clear subject line like “Get More Done in Just One Visit!” and emphasize time savings and convenience. • Include a Call to Action: Make it easy to book an appointment with a “Schedule Now” button. • Test Timing: Try sending on different days and times to find when patients are most responsive.
This email strategy will help patients understand the value of your single-visit services, making them more likely to book an appointment.
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