warranty options and leak repairs at no additional cost,” he says.
utilize SmartCARE for their entire district,” Zaina explains. “We have seen great success from these partnerships. The Facilities Management staff love the fact that their roofs are covered under the program and that they don’t have to deal with the unexpected costs and stress associated with reactive roofing. Clients consistently report a 90% reduction in reactive costs following the implementation of SmartCARE.” Unfortunately, many homeowners and business owners are caught in the vicious cycle of planned obsolescence and succumb to the pressures of the reactive roofing sales pitch. Zaina wants these future clients to know that “There are several differentiators that separate us from other roofing contractors, starting with our core business model, which sets out to take the proper approach to roofing and in the process, save the customer from the drawbacks of reactive roofing. We invest significantly in safety, training and professional development for our staff. We strive to deliver exceptional customer service and high quality work. We’re also big propo- nents of marketing the field of roofing as a career to a younger audience.” Zaina believes that “The industry will benefit from fresh, creative perspec- tives and diversity of thought. We say, invest in them and believe in them, even when they don’t believe in themselves. Helping people discover their calling is a special responsibility for small business owners.” There’s another reason RoofCARE stands a head higher than the competition. In 2012, Zaina and his team began what has become an annual philanthropic event called the Roof Angel Project, wherein RoofCARE donates their services to a local non-profit organization – like the Center Against Family Violence or the Albuquerque Rescue Mission – in need of roof repairs. “We also raise awareness for their cause in the process” he explains. A quick YouTube search for the Roof Angel Project will show you what he means. “We fulfill our moral duty by giving back to the communities we call home” says Zaina. “We love clients that value what we specialize in and invite us back over and over again.” Quality service coupled with community service is a powerful combo. We’ve got a lot of other exciting things going on right now, like the new website” says Zaina. “It’s optimized for mobile devices, has a fresh new design and is easier
“SmartCARE is available in three tiers with the option of multiple add-on services, meaning it can be customized for any situation. Services within the program include a 5-year management plan, preventative maintenance, warranty options and leak repairs at no additional cost.” A preventative approach over a reactive one just seems more honest, more tactful. What’s more, it’s proof that RoofCARE walks the talk. The company’s stated purpose: “Truth in Roofing,” and vision: “No roof replaced before its time” guide everything – and it hasn’t gone unnoticed by the sort of folks who appreciate active and ongoing civic consciousness. “We love clients that value what we specialize in and invite us back over and over again,” Zaina explains.
“Some of our Public School clients
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