WAYS TO USE AN FSI ONE UP THE ROI OF YOUR NEWSLETTER (Free Standing Insert *Hint* this is an FSI!)
Your newsletter isn’t a sales pitch; it’s a way to genuinely connect with your customers. Putting promotional info on a free-standing insert (FSI) keeps it separate from your content and doesn’t compromise its relationship-building power.
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SELL OR INVITE CUSTOMERS TO AN EVENT Events should be featured in your FSI at least 6 weeks ahead of time so they hit mailboxes early. Follow up with a direct mail postcard featuring a repeat of the FSI messaging.
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PASS AROUND CONTENT
Your FSI should be educational but also interesting so it gets passed around between friends, family, and colleagues. This is a great way to gain brand exposure and build brand equity.
HYPE A NEW PRODUCT OR SERVICE
FOUR
Bigger than a one page ad, your FSI lets you splash out in enough space to explain the benefits of a new product or service to your customers. You can also feature customer testimonials.
ISSUE A TARGETED MARKETING MESSAGE
Do you have a contingency of customers with unique needs? Speak to them directly through your FSI and show them you are the subject matter expert they need to solve their problems.
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