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6 SEVEN
REMIND CUSTOMERS ABOUT YOUR CORE PRODUCT One mistake business owners often make is only marketing the next new product or service. They neglect their core clientele and the tried-and-true products/services they love. But if it’s not broken, don’t fix it! Use your FSI to remind your customers why they bought from you in the first place.
CALL YOUR CUSTOMERS TO ACTION
Confused people don’t buy. So you need calls to action (CTAs) in your newsletter, and you need those CTAs to be clear, direct, and repeated often. Use your FSI as a way to further draw attention to your CTA(s).
8
GET MORE REFERRALS
There’s only one mistake worse than not asking existing clients for referrals. It’s not asking multiple times for referrals from existing clients. It takes a lot for even the happiest of clients to refer. Make it easier for them by using your FSI to showcase a referral template they can mail to you.
GIVE THANKS
Customers who feel valued stick around. Why not feature a discount coupon or gift offer to show your customers some love? Your FSI is the perfect platform to do it.
IT’S OUR 9 TH BIRTHDAY! CELEBRATE WITH US BY GETTING 9 CENTS OFF EACH FSI OFFER!
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