The Newsletter Pro - December 2019

CLIENT SUCCESS

MARKETING HOW-TO

HOW DO Take a Leaf Out of Goog

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and what they scored the candidate, and how that person ultimately performed in their job. We found zero relationship. It’s a completely random mess, except for one guy who was highly predictive because he only interviewed people for a very specialized area, where he happened to be the world’s leading expert.” We’ve all had our fair share of ups and downs, and according to Google, some of their star employees had deceptively disappointing interviews, while quite a few got fired following stellar introductions. So, if the breakthrough-makers at Google struggle with hiring just as much as the rest of us, is there really any hope?

We have a bit of a love affair going on with Google. It’s a verb, it’s a culture, it’s an entrepreneurial dream — really, what’s not to love? We’ve taken a few tips from Google in the past, so when it comes to hiring the best, the brightest, and the most qualified, how does the Google crew do? According to Laszlo Bock, author of “Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead” and Google’s former senior vice president of people operations, “Years ago, we did a study to determine whether anyone at Google is particularly good at hiring. We looked at tens of thousands of interviews, everyone who had done the interviews

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OUR BOOKSHELF

“212: The Extra Degree” by Sam Parker does an excellent job of putting even the most daunting tasks into perspective. In business, it’s easy to get overwhelmed with day-to-day responsibilities, which is why this book is so powerful. the difference between something that is simply very hot and something that generates enough force to power a machine.” This is the book’s first message that sets everything else into motion. “212” emphasizes the basics of perseverance and how one extra ‘212: T Pressing On to “One degree. Applying one extra degree of temperature to water means

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