Copper Rocks is a proposed mixed-use residential development in La Crosse, WI that will redevelop the former Kmart site at 2415 State Road into five buildings with 247 workforce housing units and 20,000 square feet of commercial space.
FAQ SHEET COPPER ROCKS Jeremy Novak VP of Development 608-782-7365 jeremy@threesixty.bz
LOCATION 2415 State Road La Crosse, WI DETAILS 247 Residential Units
ABOUT COPPER ROCKS
Copper Rocks will transform the former Kmart site at 2415 State Road in La Crosse into a vibrant mixed-use community that strengthens the Bluffside neighborhood. The development includes five thoughtfully designed buildings with 247 residential units ranging from studios to three-bedroom apartments, along with townhomes along Farnam Street that blend with the surrounding neighborhood. Approximately 20,000 square feet of first-floor commercial and community space will support local businesses and create opportunities for gathering and connection. Designed with accessibility and sustainability in mind, the project will feature walkways, bike access, and proximity to public transit to encourage a healthy, connected lifestyle. Copper Rocks is intended to revitalize this underutilized site into a welcoming place for residents, businesses, and visitors for generations to come.
Studios-3 Bedroom Apartments
2 Bedroom Townhomes
20,000 Sq Ft Commercial Space
Five Buildings Total
Parking: Surface/Garage/Enclosed
THREE SIXTY DEVELOPMENT PHILOSOPHY
With more than two decades of experience in infill development, adaptive reuse, and brownfield revitalization, Three Sixty Real Estate Solutions, LLC approaches every project through our Foundational Four Pillars: The Community, The Neighborhood, The Customer, and Our Team. We do not move forward with a development unless it creates a positive and lasting impact across all four pillars. This framework keeps us focused on strengthening the places we serve, supporting the people who live and work within them, and protecting the culture and values that guide our team. At Three Sixty, development is relationship driven. We intentionally build and sustain strong connections with community partners, neighbors, residents, and team members. That commitment leads to long-term success socially, economically, environmentally, and culturally.
SUSTAINABILITY
Copper Rocks will be planned through our Agriwild philosophy, which integrates habitat creation, responsible water management, and opportunities for people to reconnect with nature. As the project moves through design and approvals, our intent is to incorporate native landscaping, pollinator-friendly plantings, and thoughtfully designed green spaces that support local ecosystems and reduce long-term maintenance. We also aim to prioritize walkability and outdoor connectivity, recognizing that access to trails, shared green areas, and engaging building design contributes to overall community health. Through Agriwild, our goal is to create long- term environmental value for the neighborhood while strengthening the connection between people, place, and landscape.
COPPER ROCKS FREQUENTLY ASKED QUESTIONS
1
WHAT IS PROPOSED TO BE BUILT?
Two townhome buildings and three apartment (mixed-use) buildings This development will create 247 affordable workforce residences offering studios to three-bedroom homes to meet diverse community needs. It will also include 340 parking
spaces (Surface/Garage/Enclosed) and 20,000 square feet of commercial and community space. Rents will range from $1,130/mo - $2,640/mo. Copper Rocks will provide accessible, modern housing options that appeal to a range of residents and help open single-family homes for first-time buyers, strengthening neighborhood connection and long-term community growth.
2
HOW WILL THIS BENEFIT THE COMMUNITY?
The project turns an underused commercial site into a walkable, connected neighborhood with homes, local businesses, and public-facing spaces. It supports nearby retail and services, increases pedestrian activity, and improves the visual appeal of a well-traveled corridor. Beyond new housing, the development will generate jobs during construction and permanent positions once open, boost local spending, and add green infrastructure that enhances the surrounding environment.
3
DOES THE PROJECT FIT THE SURROUNDING AREA?
The development is designed to complement the character of nearby homes, while improving the overall look and feel of the area. The townhomes are strategically placed along the outer edges of the site, creating a natural transition between existing single-family houses and the apartment buildings toward the center. This thoughtful design maintains a comfortable neighborhood scale while introducing attractive new amenities, green spaces, and walkable
access to shops and services. Together, these elements bring renewed energy to the area and increase the value and livability of the surrounding community.
COPPER ROCKS FREQUENTLY ASKED QUESTIONS
4
Housing demand continues to rise across La Crosse, yet construction costs and high interest rates have slowed new development. This project helps fill that gap by offering attainable, high-quality housing that meets the needs of today’s workforce and future residents. Reusing the vacant Kmart property not only revitalizes a key corner of the city but also encourages continued investment and activity along the corridor. The result is a more vibrant neighborhood and a stronger foundation for local growth. WHY IS THIS PROJECT NEEDED NOW?
5
HOW WILL THIS AFFECT PROPERTY VALUES?
Replacing a blighted property with attractive new homes and businesses will enhance neighborhood appearance and stability, making the area more desirable for current and future residents. Improved landscaping, quality building materials, and well- designed public spaces elevate the overall character of the corridor. As the site becomes active again, surrounding property values are expected to benefit from renewed investment, improved infrastructure, and a strengthened sense of community pride.
6
The development will include a fitness center, activity room, shared lounge, and incubator offices that encourage social connection and support residents’ well-being. It incorporates energy-efficient appliances, solar readiness, EV charging, LED lighting, and native landscaping with edible vegetation that promotes sustainability and environmental health. These features create a comfortable and responsible place to live while contributing to the long-term appeal and environmental goals of the broader community. WHAT FEATURES OR AMENITIES ARE PLANNED?
7 HOW WILL THIS AFFECT THE CITY’S TAX BASE?
The property currently generates about $78,350 in annual tax revenue. Once complete, it is projected to generate approximately $870,345 per year, a substantial increase that supports essential services and future reinvestment. As a result, the redevelopment not only enhances the neighborhood but also contributes to a stronger, more self-sustaining local economy that benefits all residents.
COPPER ROCKS FREQUENTLY ASKED QUESTIONS
8
Copper Rocks is positioned as market-rate, workforce housing designed to serve people earning 60%–120% of the Area Median Income (AMI). Based on the 2022 La Crosse County AMI of $68,731, the development targets residents who can allocate approximately 35% of their income toward housing — working professionals, young families, and essential workers who need quality, accessible housing close to employment. WHO IS THE TARGET MARKET?
9
The project will actively recruit local businesses, retailers, restaurants, service providers, and community-serving organizations for the 20,000 square feet of ground-floor commercial space. Priority will be given to businesses that complement the Bluffside neighborhood and serve the surrounding La Crosse community. WHAT TYPE OF BUSINESSES WILL OCCUPY THE COMMERCIAL SPACE?
10
La Crosse has a documented shortage of market-rate workforce housing — homes for people who earn too much to qualify for deeply subsidized housing but not enough to afford premium units. Copper Rocks directly addresses this gap with 247 units targeted at the workforce income range, in alignment with La Crosse's Comprehensive Plan and its stated commitment to expanding accessible housing for working residents. HOW DOES THIS ADDRESS LA CROSSE’S HOUSING SHORTAGE?
CONTACT & LEARN MORE
For more information about Copper Rocks, to express interest in residential or commercial space, or to connect with the development team:
Jeremy Novak VP of Development 608-782-7365 jeremy@threesixty.bz
References: La Crosse 2024 Housing Study City of La Crosse 2040 Comprehensive Plan
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