READ A PAGE FROM TAYLOR SWIFT’SDIARY And Your Business Will Grow Like Crazy
One of the reasons Taylor is so successful is that she has hacked our culture. She does crazy, random things like sing at someone’s wedding, send personalized videos to fans, and take a teen to his senior prom. Why does she do these things? They aren’t exactly scalable. Taylor has figured out that, to rise above all the noise, you have to scale the unscalable. Let me explain. We live in a world where people are aware of automation. They understand your emails aren’t personal just because you put “Hi, Shaun” at the start of the email. They know most of the interactions you have with them aren’t real.
section. How many people do you think did the same? It really is genius when you think about it.
If you’ve been reading this newsletter for any period of time, you’ve probably noticed that I’m a Taylor Swift fan. She is one of the smartest marketers on the planet. Recently, Taylor put out a new album, and, while I was walking through a store, I saw a display for the new album and noticed there are four versions. Inside each version, there are sections of Taylor’s diary as bonus content. If you’re a huge Swiftie, you have to buy the album four times to read the whole diary. Later that same week, I saw a former employee’s Instagram post, and, sure enough, she had bought all four albums to get each diary
People have access to all the surfacy stuff they could possibly want via the internet.
It’s great to have a gimmick, but will the masses really buy into the idea of buying the album four separate times? The only way to tell is to look at the numbers. Her new album, “Lover,” sold more in two days (500,000 copies) than the previous top-selling album of the year. Of course, Taylor enjoys incredible fame. The rest of us don’t have that luxury, but that doesn’t mean we can’t learn from her campaigns.
But going deep with people makes a difference.
Building relationships makes a difference.
Doing what your competition won’t do makes a difference.
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‘BLITZSCALING’ How to Scale Your Business
Have You Heard the Good News?
Philippians 4:13 — “I can do everything through him who gives me strength.”
In addition to offering guidance for growing your business quickly, “Blitzscaling” does an excellent job of giving you a sense of where your business currently is and how you can choose your ventures wisely. From that point, you can decide how to fuel your growth at your current level while negating the risk of falling fast, a common concern for many entrepreneurs. So, if you want to scale your business at the right rate for you, grab your copy today. Whether you find techniques for immediate results or an awareness of the modern business landscape, “Blitzscaling” has a takeaway for every entrepreneur.
“Blitzscaling” shares insights that have shaped the business world, as well as techniques to keep your business relevant in the modern market. The business landscape is continuously shifting, and this book outlines how to maintain your footing. If you want to remain relevant, you have to move fast and take the leaps required to stay ahead of your competition. This book shows you how through the examples of established companies like IBM and Nokia, plus start-up success stories. If you have a driven team ready to execute plans, the backing to take risks, or a vision you want to bring to fruition, this book is for you.
Matthew 7:7 — “Ask and it will be given to you; seek and you will find; knock and the door will be opened to you.”
Romans 8:28 — “And we know that in all things, God works for the good of those who love him, who have been called according to his purpose.”
2 Timothy 1:7 — “For God did not give us a spirit of timidity, but a spirit of power, of love, and of self-discipline.”
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