The Newsletter Pro - October 2019

You have to rise above the noise of the world; you have to stand out. You have to be different if you want anyone to pay attention. YOUR CUSTOMERS THAT YOU DON’T CARE ABOUT THEM, WHY WOULD THEY CARE ABOUT YOU? AT THE END OF THE DAY, IF YOU CONSISTENTLY SHOW MARKETING HOW-TO CONTINUED ...

just leave. If they leave and you don’t even notice, how can you expect them to care about you, be loyal, not price shop, and recognize your skill in the services you provide? That’s simply not how it works. You have to lead. You have to care first. You have to give them stories to tell, and you have to share your stories with them. Unless you can get free media access like Taylor Swift whenever you want, you have to create your own media. You have to put out your own message and beat your own drum. Otherwise, you’ll just be a commodity like all of your competitors. P.S. Want to have your own media? Want to build relationships with prospects and customers so you can get more referrals, lower customer churn, and turn more prospects into paying customers? Jump on a call with my team, and they will help. Visit or call 208.297.5700 to make an appointment. –Shaun

This is how a newsletter can help you. It can enable you to build relationships with your customers without spending your invaluable time because your story will be told by my team of ghostwriters. Sharing your story will help you stand out. Most of your competitors won’t do it, as they don’t feel that building relationships with their customers is a worthy investment. That thought process always baffles me because these customers are the very people putting food on their tables. The flawed logic of most small businesses is “Let’s do nothing to make sure we have a good relationship with the people who put food on our table.” Alternatively, they simply do the cheapest thing possible and hope no one notices they don’t really care. At the end of the day, if you consistently show your customers that you don’t care about them, why would they care about you? Guess what: They won’t. They’ll only care about the cheapest offer. The next time you make a mistake, they will find someone else. Most people don’t complain; they




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