SPRING HAS SPRUNG
4 Factors That Might Be Affecting Your Business’s
Spring is here, and watching flowers sneak up through the soil in your front yard may remind you to consider growth of a different kind — the growth of your business. Regardless of whether you soared over your revenue goals the previous quarter or you took these last few months to recover from failed marketing efforts and missed opportunities, spring provides a great opportunity for overall growth. Still, it’s hard to know where you should focus your energy. To aid your efforts, here are four factors to consider for strategic business growth.
Leadership Similar to nature’s processes during springtime, business growth begins far below the surface through good leadership. Your employees’ perception of you and your company’s mission is what determines their motivation to work hard. Take a step back to evaluate your leadership tactics and determine if they match your ideal business model. Often, replacing poor leaders with stronger ones makes all the difference in a company’s success.
Employee Training Business growth doesn’t happen in a vacuum. Just as leadership from your management team should be a major focus, your employees need a standard but solid foundation of knowledge in order to cultivate their own growth in the company. This spring, consider revamping your training programs by moving to online platforms that customize learning paths for each new employee based on previous employees’ feedback.
The Need to Modernize Orthodontic Supplying
Orthodontic devices have advanced leaps and bounds in the last two decades.
which sales rep is giving you a square deal. Staying up-to-date on the best products and sales is an expensive, time-consuming, and exhausting process. But it doesn’t have to be this way. Ortho Technology has never been about “business as usual.” From the very start of our company, we’ve looked to streamline our sales process in order to pass those savings on to our customers. As we grew, we kept our outside sales force small, focusing instead on our online, direct mail, and customer service platforms. The agility this streamlined approach affords us means that we are now well ahead of the curve as the rest of the industry begins adapting to the realities of an online world.
Our new and improved website combines the fast, easy navigation you expect from your favorite online retailers with the in- depth information of the best orthodontic catalogs. So whether you simply want to pop on and compare prices or do some in-depth research, we’ve made the entire process as simple as a few clicks! Of course, if you have any questions, our experienced sales reps are always happy to help! We understand the challenges of running a modern clinic, which is why we are dedicated to making the supply process as turnkey as possible. It’s just one more way we’re helping doctors find value in every smile.
From the vast improvements made to self- ligating bracket systems to Invisalign-style retainers, there have never been so many options for doctors and their patients. So, why are the ways vendors supply these cutting-edge products stuck in the 1990s? In a world where books, food, dishwashers, and everything in between can be researched and ordered online, “business as usual” in orthodontic supply can feel incredibly retro. Finding the right products at the right price often means tearing through catalogs and brochures, traveling to conventions, watching vendor demonstrations, and trying to discern
2 | www.orthotechnology.com
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