1. Be more effective No matter how large or small your practice, you have a finite amount of resources to grow your business. Marketing automation enables you to squeeze more juice out of the hours available by reducing repetitive tasks and scheduling your marketing in advance. 2. Higher patient satisfaction When you replace manual repetitive work with automated marketing campaigns, you naturally free up your staff’s time to focus on servicing patients. The more time focused on the patient experience, equals higher patient satisfaction. 3. Target patients across multiple media One of the powerful benefits that marketing automation offers is the ability to reach your patients across different online and offline media channels. For example, by having prescheduled direct mail as well as custom audiences scheduled to receive Facebook ads you’re now able to target past patients via print and social media with ease. 4. Refine your marketing processes Running a practice that has marketing systems in place makes it easy to hone in on what’s working, and what’s not, easily repeating marketing actions that were successful. Howmuch easier would your monthly marketing be when there’s no need to re- invent the wheel because you have processes in place that work month after month?
WHY IT PAYS TO PUT YOUR MARKETING ON AUTOPILOT Why Successful Companies Use Automation Generally speaking, marketing automation takes a task you would traditionally complete step-by-step manually and well, automates them. By automating your marketing, you give yourself the ability to use your marketing dollars more effectively, all while increasing your new patients and physician referrals. 79% of top-performing companies have been using marketing automation for more than 2 years, with the Health and Pharmaceuticals industry having one of the highest rates of adopting these types of marketing practices. Whether you have one location or ten, there’s no reason why you can’t put more of your marketing on auto-pilot. Here are the top four reasons successful companies are making the switch to marketing automation.
HOWOFTEN SHOULD YOU BE POSTING ONLINE? The PT’s Guide to What and When to Post for Maximum Impact
2-4 POSTS/ MONTH
IDEAL TIME TO POST 5-6 PM
IDEAL TIME TO POST 8-10 AM
IDEAL TIME TO POST 1-4 PM
IDEAL TIME TO POST 1-3 PM
WHAT TO POST: LinkedIn is a great place to showcase your practice’s specialties and updates. This will help strengthen your network with local physicians and increase your reach when it’s time to hire.
WHAT TO POST: Your practice’s blog should be a mix of content that is both educational and informative, such as articles on back pain or how to avoid injury when exercising. These posts should highlight why your practice is the place to go for PT care.
WHAT TO POST: Marketing content, such as services and practice news, helps to add personality to your brand. Promotional posts need to be clear and pointed, without losing your brand voice or being too “sales” oriented.
WHAT TO POST: Share something new or interesting happening at the clinic. Use hashtags where appropriate for visibility. When you post a new blog to your website, share that link with your Twitter followers. You can also RT another user’s tweet that you find engaging.
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