Šta vam je na umu / What’s on your mind
dvojac. I jedna i druga strana sve- sna je da ih povezuju stvaralački aspekt i izvodljivost proizvodnje. Osim toga, arhitekte, enterijeristi i ostali tokom studija stiču izvan- rednu pripremljenost u kulturo- loškom i u tehnič-
preparedness, both in a cul- tural and technical sense, during their studies. That’s why they are capable of designing a spoon, a chair, a lamp, and of working on a skyscraper, in the same day. It
MADE IN ITALY
is true that design is closely linked to the history of art, so in that sense Italians find it much easi- er, because of where they come from and where they live. - Their broad ed- ucation is combined with passion. Per- haps that’s why their versatility is best de- scribed by the slo- gan of architect Er- nesto Rogers “From spoon to city” (Dal cucchiaio alla citta) – says Scalmani. Wisely utilised objects and materi-
KAFA S UKUSOM GENIJALNOSTI Aparat za kafu moka postao je ikona italijanske geni- jalnosti. Patentirao ga je Alfonso Bijaleti 1933. godine. Dugo je posmatrao dnevni život italijanskih porodica u kuhinji, upravo ga je to i inspirisalo da napravi mašinu koja je jednostavna za korišćenje, a izuzetno praktična. Ova macchinetta i dalje se proizvodi. Napravljena je od aluminijuma s bakelitnom drškom.
kom smislu. Zato su sposobni da u istom danu dizajniraju ka- šiku, stolicu, lampu i da rade na oblako- deru. Istina, dizajn je usko povezan sa isto- rijom umetnosti, pa je Italijanima u tom smislu mnogo lakše, s obzirom na to oda- kle potiču i gde žive. – Njihovo široko obrazovanje kombi- novano je sa strašću. Zato možda njihovu svestranost najbolje opisuje slogan arhi- tekte Ernesta Roger-
Italijani su sposobni da u istom danu dizajniraju kašiku, stolicu i da rade na oblakoderu Italians are capable of designing a spoon, a chair, and of working on a skyscraper, in the same day
COFFEE WITH THE FLAVOUR OF GENIUS The Moka coffee pot has become an icon of Italian genius. Patented by Alfonso Bialetti in 1933, he long observed the daily life of Italian fa- milies in the kitchen, which is what inspired him to make a mac- hine that is simple to use and extremely practical. This ma- cchinetta continues to be pro- duced. It is made of aluminium wi- th a Bakelite handle.
sa „Od kašike do grada“ (Dal cucc- hiaio alla citta) – priča Skalmani. Mudro iskorišćeni predmeti i materijali, originalni oblici i pažlji- vo odabrane boje rezultat su ču- desnog spoja mašte i ukusa mno- gih poznatih italijanskih stvaralaca. Mnogi proizvodi koje potpisuju Ita- lijani upisani su u istoriju svetskog dizajna i deo su kolektivne mašte. Nemoguće je pomenuti sve, ali Davide Skalmani nam je pomogao da izdvojimo najpopularnije.
als, original shapes and careful- ly selected colours are the result of a wondrous merging of the imagination and taste of many famous Italian artists. Many products that are signed by Italians are written in- to the history of world design and are part of the collective im- agination. It is impossible to mention everything, but Scalm- ani helped us to single out the most popular . When we talk about furniture desi- gn, we could mention items indefini- tely. Many Italian companies domina- te the market, but lamps probably best show the talent and skill of their de- signers. The most popular is the Tolo- meo lamp, designed by architect Mic- hele De Lucchi. In addition to this, we must also mention the Ti- zio lamp, a desk lamp master- piece designed in 1972 for Arte- mide by Richard Sapper. For this LIGHT WITH A DUAL ROLE work he received the Golden Compass Award for industrial design. Lamps we- re a real challenge for designers, be- cause they have a hidden symbolism – a light that helps us see the environ- ment, but also to get to know our re- al possibilities. On the other hand, they must also amaze us with their beauty and innovation.
SVETLO I DVOSTRUKA ULOGA Kada govorimo o dizajnu namešta- ja, mogli bismo da nabrajamo koma- de unedogled. Mnoge italijanske firme dominiraju na tržištu, ali lampe su verovatno najbolji prikaz talenta i umešnosti njihovih dizajnera. Najpopularnija je lampa tolo- meo , koju je dizajnirao arhitekta Mikele de Luki. Osim nje, moramo po- menuti i lampu ticio , stono remek-delo koju je 1972. za Artemide osmislio Ri- čard Saper. Za ovo delo dobio je i na- gradu za industrijski dizajn Zlatni kom- pas . Lampe su bile istinski izazov za dizajnere jer u sebi kriju simboliku – svetlo koje nam olakšava da vidimo okruženje, ali i da spoznamo naše re- alne mogućnosti. S druge strane, one moraju i da nas zadive lepotom i ino- vacijom.
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