Love Law Firm - February 2019

BUILD. NOT BILLED.

TM

FEB 2019

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3 DAYS THAT DEFINE FEBRUARY And What You Can Learn From Them

T here are three days in February I absolutely love: Groundhog Day, Valentine’s Day, and Random Acts of Kindness Day. These occur on Feb. 2, 14, and 17 respectively. I’ve loved Groundhog Day even before the classic Bill Murray movie. It is a silly, funny, and wonderfully bizarre day of the year. On Feb. 2, the country awaits the prediction of various rodents as to the continued length of winter.

Bill Murray’s character, Phil, had to learn how to do things “right” to get out of the repetitive rut and move forward. It’s not uncommon for entrepreneurs to find themselves in a rut of doing the same things over and over again, hoping for different results each time. By some accounts, the definition of insanity is doing the same thing over and over again, expecting different results. That’s not healthy for yourself or your business. Think about what you keep doing the same with no results. What can you do to move past your metaphorical Feb. 2?

As you would expect in the Love family, Valentine’s Day is a favorite holiday. We work it — especially with the kids. We get punny T-shirts, and our daughter has amazingly adorable bows for her hair.

We should note that Groundhog Day is basically in the middle of winter. If the groundhog sees his shadow (not good), there’s six more weeks of winter. If the groundhog doesn’t see his shadow (good), there’s only six more weeks until spring. Hmm … notice anything there? General Beauregard Lee, Staten Island’s Charles “Chuck” G. Hogg, Holtsville’s Hal, or Malverne’s Mel, it’s a great day to wake up and watch the silly pomp and circumstance — and the occasional bit hand. So whether you are a fan of Punxsutawney’s Phil, Atlanta’s

They’re still young enough that the tradition is to give cards to everyone in their class. At that age, it isn’t about romance, it’s about friendship. It’s cute to open the various character valentine’s cards with them. We talk about their classmates and what they like about them. “I love Brody’s smile.” “Ava is always so nice.” “Harlan gives nice hugs.” Wouldn’t it be a better world if we told friends, family, clients, service providers, or really anyone why we liked and appreciated them? Use Valentine’s Day as an excuse to send out a note of appreciation. You will feel better and your business will be better because of it.

The day I really love in February is Random Acts of Kindness Day . It’s a day dedicated to being a good human being and making little gestures that can go a long way that don’t cost anything.

“Don’t you think your client retention would go through the roof if your team consistently treated your clients better than they have ever

I was in a store the other day and the cashier introduced me to her boyfriend who happened to stop by to say hello. She said I am one of the few customers who is nice to her. I was shocked. What does it take to be kind? To say hello? Thank you? Please? To ask how someone’s day is and listen to the answer. Imagine dealing with dozens or hundreds of people every day and only have a few be nice to you?

As business owners, let’s teach our staff to be different. Don’t you think your client retention would go through the roof if your team consistently treated your clients better than they have ever experienced elsewhere? February is full of wonderful days. And the best news, there’s only 28 of them! We’re getting closer with every moment to spring when the world comes alive again. So whether we have six weeks more of winter, or only six weeks left until spring, here’s to making those days count!

In the “Groundhog Day” movie, the

silliness of the holiday is captured, as well as a lesson a lot of people can learn — entrepreneurs and business owners especially.

experienced elsewhere?”

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