Unit 2: Intelligence Faculty: Dr. Al Segars
Introduction: Intelligence gathering for innovation.
• Interpreting analytics, statistics and numbers. • Intelligence gathering leads to new ideas. • Turn innovation into stories, process and products or experiences. Divergent vs. Convergent Thinking: • Convergent thinking is seeing facts, figures and information then fitting it into our own biases and our own world-view. This can get in the way of innovation. • Divergent thinking is asking yourself “what is possible” and escaping your own biases. • Example: Disney and Apple.
Storytelling: • Storytelling, or building a narrative, gives us context, it captures a moment in time in a story format. • Example: Disney, Apple iPod, Methodist church.
Process of Narrative Building: A technique or tool to understand what the future may hold. • Develop a question of interest. Needs to be a challenging question using data. Create clarity, challenge assumptions, see things in a new way, encourage critical thinking. • Choose two broad dimensions that frame possible solutions space. • These dimensions should not be too closely related. Example: Customers and products. • Frame the dimensions as extremes. • Develop learning narratives. • Develop trajectories, solutions, and impact. • Present the narratives as a “pro” or “con.” Understand the viability or the appeal of each narrative. • Storytelling and Analytics should be “married” to develop a strategy. Innovation is for Everyone: Even if your organization has history or success (the enemies of change), the organization can still be innovative. There’s always room for more innovation.
Insights: Narrative building: • Provides a context for our product or service. • Allows us to define a strategy. • Guides us to innovative outcomes.
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