Unit 3: Design Faculty: Dr. Al Segars
Introduction: • Design is key in building the desired outcome. • Design is how we make choices. • Design is linking market outcomes with our initiatives. • Example: The Wright Brothers. Ordinary people doing extraordinary things. Wright Brothers and the Circle of Design:
Driving Forces of Innovation: • Intention • Planning • Know How • Luck and mental connections • Serendipity & chance • Economics: Projects don’t always need more money; less money and less distraction means more focus • Role of Science: resolve, method, theory, testing and metrics
Insights: • Design is critical in the process of innovation. • Align initiatives towards a useful and purposeful outcome. • Utilize the Circle of Design.
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