American Consequences - December 2018

Don’t Give THIS A $3,500 Hermes skateboard . Here’s what happens when marketing executives miss the whole point of the countercultural skater thing. From the website: “This longboard is the ideal transport for traveling through the urban jungle with hair blowing in the wind or for a leisurely stroll. It combines outdoor sport and mobility equipment and tells the colorful story of Hermès silk scarves.” Give THAT One dollar to unlock a dockless electric scooter share ride . It combines outdoor sport and mobility equipment and tells the colorful story of the ridiculously overhyped LimeBike startup that has a supposed market valuation of $1.1 billion. Don’t Give THIS A $5,950 hot-air balloon expedition over Mount Everest . “This is your opportunity (to) write your own chapter in the annals of daring human feats and exploration.” Give THAT A $10 dose of illegal LSD bought on the street. It will seem like you’re on a hot-air balloon expedition over Mount Everest, and the experience will be only about 80% as dangerous.

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