PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
527Marquette Ave, Suite 1825 Minneapolis, MN 55402
www.CustomerTrax.com 763-548-0828
INSIDE
this issue
1 2 3 4
Support With CRM
Maximizing New Media
The 5th Pillar of CRM Adoption
Manage Leads and Retail Sales
Ritz Cracker Ice Cream Sandwiches
Smart Spoons Rescue Dinner
SMART SPOONS RESCUE DINNER Scientific InnovationHelps Provide Independence
Anupam Pathak wants to end the embarrassment the 11 million people with essential tremors or Parkinson’s disease experience when they sit down for a meal. The limited motor function associated with these conditions turns eating into a stressful ordeal, and the University of Michigan Ph.D. student took steps to remedy the problem. He founded Lift Labs, and developed a device to help individuals with tremors eat easier. Dubbed Liftware Steady, motion sensors in the computerized handle detect which direction the device is pulled and moves the utensil attachment in the opposite direction, negating shaky motion. First released in 2013, in less than a year, the popularity and success of Liftware attracted the attention of Google, who quickly acquired Lift Labs. With the additional support, Lift Labs launched a second product in December 2016 to address the needs of individuals with limited hand or arm movement. The new Liftware Level uses sensors to detect motion
“Once you start to lose the ability to function independently, there’s a huge emotional toll ... people will often just avoid going out in public.” Pathak plans for this technology to be adapted to any hand-held device, from keys to makeup brushes, and wants to help people of every ability level enjoy more independence.
in 3-D space and move a flexible joint to keep the utensil attachment at the right angle. Like its predecessor, the Level proved to be a meal saver, especially for people with Huntington’s disease or who have suffered from a spinal injury, cerebral palsy, or post-stroke deficits. Both the Liftware Steady and the Liftware Level are available at liftware.com , where starter kits sell for
$195. The concept of a smart spoon may make some people scoff, but for those who use Liftware, the device means more than just keeping
their shirt clean while eating hot
soup; it renews their independence and confidence.
4 | 763-548-0828
Published by The Newsletter Pro • www.newsletterpro.com
Made with FlippingBook - Online magazine maker