Blue Diamond Almond Facts July-August 2022



Almond Board hosts Corporate Screenings for Thor: Love and Thunder to Celebrate Marketing Partnership The Almond Board is wrapping up fiscal year 2021–2022 with a bang by capitalizing on the broad appeal of Marvel Studios and its iconic Thor franchise.

In June of 2022, the Almond Board started running ads in five key almond-loving countries — the United States, the United Kingdom, Mexico, Italy, and India to promote both California almonds and the new movie Thor: Love and Thunder. To learn more about the partnership visit the link: To celebrate this monumental partnership and the release of the movie, Marvel and the Almond Board hosted three private corporate screenings July 7 to 9 in Chico, Modesto, and Fresno. More than 250 people associated with the almond industry were able to watch the movie as well as the Thor-themed almond commercials from the five countries.

The five regional ads, showcasing California almonds and Thor’s weapons were shown before the movie began. Each unique spot builds upon the marketing efforts already in place in the targeted countries. To view each spot, visit the Almond Board’s campaign landing page that features more background on the partnership: almonds/thorloveandthunder. The campaigns took place from May 31 to July 31, 2022. Article contributed by the Almond Board.

Almond industry members gather in Chico for a private screening of Thor: Love and Thunder.



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