28 — May 2026 — Pennsylvania — M id A tlantic Real Estate Journal
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P ennsylvania
Gensler served as the architect & interior designer for adaptive reuse entertainment venues JT Magen celebrates the launch of Netflix House locations in Dallas, TX & Philadelphia, PA P s/f, two-story space previously occupied by a Belk department store at Galleria Dallas.
provided acoustical and MEP engineering services. AOA was the client’s representative. Lumsden Design served as the retail designer while Cini- Little was the kitchen consul - tant for the projects. “Netflix House is the brand’s first permanent experiential offering, and JT Magen was proud to be an early partner in making Netflix’s vision a reality,” said Colum Quirke , a project manager at JT Magen who led the Dallas fitout. “For more than 25 years, we have worked closely with clients to navigate new or updated retail concepts and bring them to frui- tion. Our experience made us well-suited to lead these com- plex, detail-oriented projects in existing buildings.” Named one of TIME Maga- zine ’s “World’s Greatest Places 2026,” each Netflix House is free to enter and explore, featuring a variety of complimentary and paid activities, games and im- mersive experiences, as well as a restaurant, a shop, photo opps and more - all inspired by some of Netflix’s most popular shows and movies, including Wednes- day, ONE PIECE, Stranger Things, Squid Game, Love Is Blind, KPop Demon Hunters, Bridgerton, Is It Cake?, WWE Raw, The Gentleman and many more. Netflix House will regu - larly update its offerings based on what’s popular on screen, so there will always be something new to discover each visit. “Netflix House is illustra - tive of people’s desire for these unique in-person experiences, particularly related to their fa- vorite stories. Being immersed into these worlds provides an extra dimension to the content people are consuming. This growing trend of experiential destinations at retail venues opens the door for the adap- tive reuse of vacant space at malls and shopping centers to capture customer interest and keep foot traffic coming through,” added Quirke. Guests begin their journey at each location through a strik- ing Red Envelope-inspired en- trance, a nod to the company’s DVD-by-mail roots. Each build- ing’s exterior features vibrant murals created by local artists that showcase a unique mash- up of favorite Netflix charac - ters. An expansive Atrium lets guests explore larger-than-life art installations and photo op- portunities inspired by beloved characters and stories. MAREJ
HILADELPHIA, PA, AND DALLAS, TX — JT Magen , a national construction firm specializing in preconstruction, construc- tion management, design- build, and general contracting across a variety of industries, is celebrating the launch of Netflix House – a first-of-its- kind entertainment venue – in King of Prussia, just outside of Philadelphia, PA, and Dallas, TX. Netflix House is a perma - nent, free-to-enter destination where fans can play, eat, and shop their favorite Netflix
JT Magen served as construc - tion manager for the tenant improvement projects, oversee- ing all aspects from budgeting and scheduling, procurement of materials, managing sub- contractors and conducting the final handover. For both Phila - delphia and Dallas, Gensler served as the architect and interior designer and Magnus- son Klemencic Associates as the structural engineer, while Henderson Engineers
Netflix House Philadelphia
Dallas, TX
stories beyond the screen, year-round. Netflix House Philadelphia was built out in the more than 100,000 s/f, two-story space for -
merly occupied by a Lord & Tay - lor department store at the King of Prussia mall, and Netflix House Dallas was repurposed within a more than 100,000
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