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THE TIMES
NOVEMBER 2019
17750 SW Upper Boones Ferry Rd., Ste. 150, Portland, OR 97224 | TZMedical.com | 800-944-0187
SECONDARY LOGOS/ CATEGORY LOGOS
EXCLUSION AREA An exclusion area has been specifically developed to allow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. EXCLUSION AREA An exclusion area has be n specifically developed to llow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. EXCLUSION AREA An exclusion area has be n specifically developed to llow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. EXCLUSION AREA An exclusion area has be n specifically developed to llow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. EXCLUSION AREA An exclusion area has been specifically developed to allow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. EXCLUSION AREA An exclusion area has be n specifically developed to llow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo.
SECONDARY LOGOS/ CATEGORY LOGOS
ARC
HEMOSTASIS
SECONDARY LOGOS/ CATEGORY LOGOS
ARC
HEMOSTASIS
HEMOSTASIS SECONDARY LOGOS/ CATEGORY LOGOS ELECTROPHYSIOLOGY HEMOSTASIS SECONDARY LOGOS/ CATEGORY LOGOS
ARC
PROCEDURE LIGHTING
ARC
ELECTROPHYSIOLOGY HEMOSTASIS SECONDARY LOGOS/ CATEGORY LOGOS
PROCEDURE LIGHTING
ARC
DEFIBRILLATION ELECTROPHYSIOLOGY HEMOSTASIS
A THANK-YOU TO THOSE WHO’VE SERVED HAPPY VETERANS DAY! TZMedical Sparkedbyyour ideas MINIMUM SIZE The logo should meet the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. TZMedical Sparkedbyyour ideas MINIMUM SIZE The logo should meet the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. MINIMUM SIZE The logo should meet the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. MINIMUM SIZE The logo should m et the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. MINIMUM SIZE The logo should meet the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter f r th logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. MINIMUM SIZE The logo should meet the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. TZMedical Sparkedbyyour ideas
PATIENT POSITIONING ROCEDURE LIGHTING
ELECTROPHYSIOLOGY
ARC
DEFIBRILLATION ELECTROPHYSIOLOGY HEMOSTASIS
PATIENT POSITIONING PROCEDURE LIGHTING
WORKPLACE SAFETY PATIENT POSITIONING PROCEDURE LIGHTING
NEUROSURGICAL DEFIBRILLATION ELECTROPHYSIOLOGY
WORKPLACE SAFETY PATIENT POSITIONING PROCEDURE LIGHTING
NEUROSURGICAL DEFIBRILLATION ELECTROPHYSIOLOGY
DEFIBRILLATION
RADIATION PROTECTION WORKPLACE SAFETY PATIENT POSITIONING
CARDIAC MONITORS NEUROSURGICAL DEFIBRILLATION
ACCEPTABLE BACKGROUNDS Acceptable background images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for etails on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional. ACCEPTABLE BACKGROUNDS Accept ble background images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional. ACCEPTABLE BACKGROUNDS Accept ble background images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional. ACCEPTABLE BACKGROUNDS Accept ble backgrou d images depend on how they are used. A good background will include the TZ Blue color or one of t e tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional. ACCEPTABLE BACKGROUNDS Acceptable background images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional. ACCEPTABLE BACKGROUNDS Accept ble backgrou d images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional.
It takes courage to start a company: Going out on a limb with a brilliant idea and pouring time, money, and hope into an unproven concept is a scary thing. TZ Medical was no exception. In the early days, we had difficult periods and struggles to make ends meet, but, for our founder Tom Tribou, those challenges were nothing compared to what he faced in his previous job. From 1966 to 1969, Tom served in the Vietnam War as part of the U.S. Marine Corps, and his experience there formed both the man he became and the company he created. As a soldier and an entrepreneur, Tom was a courageous and fearless leader, and today his son Trent carries on those values at TZ Medical. We feel it’s vital that every year when Veterans Day rolls around, we take the time to thank Tom and the other veterans we work with for their service. Every man and woman who puts their life on the line for this country has a huge impact on our daily lives, ensuring we have the freedom to live and work as we choose without fear. Tom’s experience in the Vietnam War is just one example. During his service, Tom was wounded in the line of duty twice and earned two Purple Hearts for his bravery. We’re extremely grateful for his sacrifice and even happier he made it home! Tom isn’t the only veteran whose work has helped shape TZ Medical. Two of the inventors we work with, Booker Pullen and Rob Souza, dedicated their lives to the service of our country. Booker served in the U.S. Air Force from 1954 to 1958 before going on to become an EP technician at the University of California, San Francisco Medical Center, where he got the idea for the Booker Box, a multiport connector with switching capabilities for connection to defibrillators, EP study equipment, and RF electrosurgical generators. Tom recognized TZMedical Sparkedbyyour ideas TZMedical Sparkedbyyour ideas RADIATION PROTECTION RADIATION PROTECTION WORKPLACE SAFETY RADIATION PROTECTION TZMedical Sparkedbyyour ideas WORKPLACE SAFETY RADIATION PROTECTION TZMedic l Sparkedbyyour ideas PATIENT POSITIONING WORKPLACE SAFETY RADIATION PROTECTION TZMedic l Sparkedbyyour ideas TZMedical Sparkedbyyour ideas TZMedical Sparkedbyyour ideas TZMedical Sparkedbyyour ideas EXCLUSION AREA An exclusion area has been specifically developed to allow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. EXCLUSION AREA An exclusion area has been specifically developed to allow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ lett rs incorporated in the prim ry coin logo. EXCLUSION AREA An xclusion area has been specifically developed to llow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No typ or graphic elem nts should i trude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. EXCLUSION AREA An exclusion area has be n specifically developed to allow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. EXCLUSION AREA An exclusion area has be n specifically developed to llow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width f the TZ letters incorpor ted in the primary coin logo. MINIMUM SIZE The logo should meet the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. MINIMUM SIZE The logo should meet the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. MINIMUM SIZE The logo s ould meet the mini um siz requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. MINIMUM SIZE The logo should meet the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. MINIMUM SIZE The logo should m et the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter f r the logo with ut the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. ACCEPTABLE BACKGROUNDS Acceptable background images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional. ACCEPTABLE BACKGROUNDS Acceptable background images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple nd professional. ACCEPTABLE BACKGROUNDS Accept ble backgrou d images depend on how they are used. A good background will include the TZ Blue color or one of the ti t olor variations. (see page 17 for details on th se colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional. ACCEPTABLE BACKGROUNDS Accept ble background images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional. ACCEPTABLE BACKGROUNDS Accept ble backgrou d images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should n t be too distracting if there is a large amount of text. Keep th backgrounds simple and professional.
that Booker’s invention could save lives during EP procedures and helped bring it to market through TZ Medical.
CARDIAC MONITORS NEUROSURGICAL DEFIBRILLATION
COMFORT ZONE CARDIAC MONITORS NEUROSURGICAL
NEUROSURGICAL
Rob Souza, as readers of last month’s newsletter will know, served in the U.S. Air Force from 1985 to 1995 and went on to work in the cath lab of a California hospital, where he still helps patients today. Rob is also a prolific inventor and the man behind our Comfort Zone product line. His 12 devices, including the Comfort Shield and the Secure Radial Board, help make both patients and physicians more comfortable in the cath lab.
COMFORT ZONE CARDIAC MONITORS NEUROSURGICAL
COMFORT ZONE CARDIAC MONITORS
COMFORT ZONE CARDIAC MONITORS
CARDIAC MONITORS
COMFORT ZONE
COMFORT ZONE
COMFORT ZONE OGOS/ CATEGORY LOG S
OGOS/ CATEGORY LOGOS
ARC
MOSTASIS
OGOS/ CATEGORY LOGOS
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MOSTASIS
OGOS/ CATEGORY LOGOS
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Last, but certainly not least, TZ Medical has another brave veteran on staff, Dale Rieb, who has been a clinical consultant with us for four years. From 1969 to 1989, Dale served as chief hospital corpsman in the U.S. Navy, and these days he puts his expertise to work for us (read more about his take on devices that enable left-arm radial procedures on Page 2). “As a soldier and an entrepreneur, Tom was a courageous and fearless leader, and today his son Trent carries on those values at TZ Medical.”
ARC
ECTROPHYSIOLOGY MOSTASIS OGOS/ CATEGORY LOGOS
PROCEDURE LIGHTING
ARC
MOSTASIS
PROCEDURE LIGHTING
ECTROPHYSIOLOGY
ARC
FIBRILLATION ECTROPHYSIOLOGY MOSTASIS
PATIENT POSITIONING PROCEDURE LIGHTING
PROCEDURE LIGHTING
PATIENT POSITIONING PROCEDURE LIGHTING
FIBRILLATION ECTROPHYSIOLOGY
WORKPLACE SAFETY PATIENT POSITIONING PROCEDURE LIGHTING
UROSURGICAL FIBRILLATION ECTROPHYSIOLOGY
WORKPLACE SAFETY PATIENT POSITIONING
UROSURGICAL FIBRILLATION
PATIENT POSITIONING
RADIATION PROTECTION WORKPLACE SAFETY PATIENT POSITIONING
RDIAC MONITORS UROSURGICAL FIBRILLATION
RADIATION PROTECTION WORKPLACE SAFETY
RDIAC MONITORS UROSURGICAL
RADIATION PROTECTION WORKPLACE SAFETY
MFORT ZONE RDIAC MONITORS UROSURGICAL
WORKPLACE SAFETY
MFORT ZONE RDIAC MONITORS
RADIATION PROTECTION
To Tom, Booker, Rob, Dale, and any veterans reading this, thank you for your service, and happy Veterans Day!
MFORT ZONE RDIAC MONITORS
RADIATION PROTECTION
MFORT ZONE
RADIATION PROTECTION
–The TZ Medical Team
MFORT ZONE
800-944-0187 | 1
5 SIMPLE WAYS TO STAY ACTIVE TOO BUSY TO WORKOUT?
Being active doesn’t have to mean going to the gym every single day. An active lifestyle can be as simple as going for a walk around the neighborhood for a few minutes a day. There are plenty of ways to exercise during daily activities like shopping, spending time with your kids, or hanging around the house. PARK FARTHER AWAY. A lot of people will spend several minutes trying to find a parking space as close as they can to the entrance of a store. However, parking a little farther away will help you score a better parking space and make sure you get your steps in for the day. DO SOME YOGA. You don’t have to push yourself to your absolute limit in order to stay active. There are other, gentler ways to exercise than running 5 miles a day. Tai chi or yoga are excellent low-impact alternatives to keep your body fit and healthy. REDUCE TV TIME. It can be tempting to plop down in front of the television after a long day at work or after dinner, but you can also use this time to be active. Get the family together for a walk around the
neighborhood, take a few minutes to dance to some of your favorite tunes, or do some light cleaning around the house.
PUT A SPIN ON DATE NIGHT. Forget dinner and a movie. Instead, try taking your date out for a round of miniature golf, indoor rock-climbing, an evening stroll, a bike ride, or dancing. You’ll have more fun while doing your body good. GRAB A LEASH. Having a dog gives you plenty of opportunities to stay active. If you don’t have a dog, try asking a neighbor or friend if they would like their dog walked, start a dog-walking service, or volunteer at a local animal shelter. There are plenty of ways to make staying active a part of your daily routine! With enough creativity and motivation, you can turn any activity into an active one.
WHY CHOOSE LEFT-ARM RADIAL? THE BENEFITS, AND HOW OUR PRODUCTS ENHANCE THEM
Back in the early 2000s, only a tiny percentage of coronary interventions done in the cath lab were performed radially. Now, that number has leaped to over 40%. Still, many physicians resist transitioning to radial procedures — even though they are more comfortable for the patient, have less procedure complication risk, allow earlier ambulation, and are often less expensive for the hospital. Amajority of radial access procedures are performed from the right radial artery. The major obstacles to physician conversion to radial access is the learning curve associated with technique in gaining radial access, manipulation, seating of the catheters, and acceptance of the cath lab staff. In a small percentage of cases failure to gain right radial access can lead to the need to gain access
from an alternative site. Converting or starting with left radial rather than femoral maintains the benefits of radial while overcoming some of the anatomic obstacles to learning right radial access. Left radial procedures use the same anatomic engagement methods and have the same tactile feel as the femoral approach. As a majority of people are right-handed, going left radial reduces the impact on their daily lives. Finally, using left radial access versus going femoral maintains the safety and patient satisfaction aspects of radial while reducing the learning curve for the physician. There are also a few downsides to left radial procedures. Most cath labs are set up to work from the right side of the table, meaning the physician is exposed to increased scatter radiation and is bent over the table increasing back strain. Additionally, the patients left arm must be positioned across their chest placing stress on their shoulder and arm — which is where TZ Medical comes in. As Dale puts it, when it comes to left radial, “We have a number of products designed specifically for adding comfort to
patients, making the procedure more comfortable overall for the patient, physician, and lab.” Our products, including the Cobra Board, StandTall Sheath Extender, and the Adjustable Radial Cuff (ARC) hemostasis device, work together to benefit both patients and physicians. The Cobra Board holds the patient's arm and shoulder in place to fight left arm drift and make the patient more comfortable, while the StandTall Sheath Extender gives the physician easier access to the access site while letting them “Stand Tall” in comfort, reducing their exposure to scatter radiation and easing back strain. “This device is a game-changer, and I think it will actually help grow the overall use of left radial access overtime.” Dale says. Combined with the ARC, a cutting-edge hemostasis device that utilizes a rigid cuff design to provide precise patent hemostasis while protecting ulnar flow, these innovations could change the way your hospital operates. To learn more about our products or place an order, call 1-800-944-0187 or visit TZMedical.com today.
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MEET BRIDGETTE AND RYAN TWO OF OUR JUST- HIRED INTERNS! Internships offering generous pay, lodging at apartments just behind the office, and a good chance at future employment are difficult to come by. But, here at TZ Medical, we pride ourselves on offering our sales interns all three. This year, we gave slots to eight interns who flew in from across the country to work in our Portland office. They spent four months working directly with our sales reps and managers to find opportunities for our products and make appointments with hospitals in underserved areas. A good chunk of their time with us was spent in the field, visiting cath labs and working with clients. By the end of every program, our goal is to ensure they can do the job well — and often, we bring them onboard when their internships are up. Two of this year’s candidates who impressed us were Bridgette Warda and Ryan Buononato, 22-year-old graduates of Bowling Green State University and Texas Christian University, respectively. When their internships wrapped, we hired both of them on as sales representatives, and we couldn’t be happier with our choices! Bridgette will work with hospitals in Ohio, while Ryan will do the same in Texas. Ryan agrees, adding, “It’s one thing to learn everything in the classroom and be on the phone setting up appointments, but actually going out into the field, seeing how sales reps conduct business, and seeing how everything goes in the cath labs and IR labs — in other words, putting what we learned into action — was the biggest takeaway for me.” While both Bridgette and Ryan agree that tackling our catalog of products and memorizing each one took effort, by the end of their internships, they were experts. Now they’re putting their knowledge to work for us and fulfilling their own goals to boot. “I probably learned the most when we did ride-alongs,” Bridgette says of her experience.
TAKE A BREAK
“The internship was a really good opportunity to get your foot in the door for medical device sales, which I knew I wanted to get into,” Bridgette said.
If you know an ambitious college graduate looking for a leg up in the medical device field, we’d love to see their resume! Visit TZMedical.com/ About-Us/Internship-Program.html to learn more and print an application.
800-944-0187 | 3
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17750 SW Upper Boones Ferry Rd., Ste.150 Portland, OR 97224
800-944-0187 TZMedical.com
INSIDE THIS ISSUE:
1
Happy Veterans Day!
2
Simple Ways to Stay Active
2
Why Choose Left-Arm Radial?
3
Take a Break
3
Meet Our Just-Hired Interns!
4
Comfort Halo
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