STOPWASTINGTIME, MONEY, ANDENERGYTO CREATEMOREPROSPECTS
MARKETING HOW-TO
How Chris Mullins Gets Teams Converting
EDUTAINMENT MARKETING To Make More Sales
When people speak of Chris Mullins, a truly positive force, they use words like “energetic,” “proactive,” and “amazing.” Shaun Buck calls Chris a “true friend,” and Stephen K. Brooks of Brooks Law Group says that because of Chris, his “intake department is like a Ferrari [...] a finely tuned machine [producing] fantastic results.”
In 1994, after realizing that businesses were missing a crucial step in conversion, Chris started her telephone sales coaching business, initially specializing in providing prospect call “RMFD” (record, monitor, and feedback on a daily basis). When Chris started out, she worked with corporate clients who had the technology in place to monitor prospect calls. Unfortunately, no matter what she did, they rarely used it. With the tenacity she’s known for, Chris sought a solution. She tried everything from going to RadioShack and building her own call recorders for executives to making prospect mystery calls and transcribing them herself. Even with her persistence, clients still didn’t review the calls. As technology improved, most of her clients had their prospect calls recorded with tracking numbers. She could access the recordings, and she monitored and scored the calls for her clients. During this time, Chris developed a great relationship with Dan Kennedy, who describes her as the go-to “Phone Sales Doctor.” As a member of Glazer Kennedy Insider Circle (GKIC) and Dan’s VIP mastermind, Chris connected with more business owners struggling with conversion and quickly created a name for herself within the legal industry — an untapped market in terms of intake. Currently, 95% of Chris’ clients are law firms of all sizes and specialties. With her dynamic “teach to sell” speaking style, Chris is in high demand with law firms worldwide. She helps transform their intake process to convert prospects, and the results she delivers speak for themselves. To this day, Chris says, “Most clients still do not listen to their own prospect call recordings, and it’s 2019.” She’s here to change that. Chris has written three books, including “Monkey Business for Today’s Phone Weary Office,” an excellent resource for all businesses, and “Intake Specialists, The Unsung Heroes® of Law Firms Worldwide™.” Her newest book, “Law Firm Conversions™: Great Marketing Is Not Enough if Your Prospects Don’t Convert, ” is available on Amazon.com.
OUR BOOKSHELF
Have you ever found yourself wandering aimlessly through a galaxy of incomplete goals, unable to concentrate on a single one? Perhaps you’ve aimed for plenty of worthy targets, but you still feel directionless. “Black Hole Focus” by Isaiah Hankel is all about finding your purpose so you can live with gusto, motivation, and enthusiasm, and work towards the aspirations that matter most with a focus as powerful as a black hole’s gravitational pull. THE IRRESI PULL
What is a purpose? According to Hankel, purpose involves hope and energy. It’s more than an obligatory goal; it’s a concept you love. Your purpose should
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