WestRock Recognized With PPC Awards
Sustainable Packaging To Attract Consumers In 2018 A new Mintel study on consumer trends has high- lighted sustainable packaging as an important driver for food manufacturers. The research firm said recy- cling campaigns and government bans are turning consumers focus toward green alternatives. In its Consumer Trends report 2018, Mintel discusses four major areas that it predicts will guide the hand of the average buyer. These areas were ocean-friendly packaging, positive messages to teenagers, business transparency and regulation protecting consumers’ information will all have their place next year. Mintel research found that 73 percent of respon- dents would like to see more food and drink that is guaranteed to be sourced from unpolluted waters; 72 percent would be interested in buying products made with recycled plastic; and 79 percent believed people should be incentivized to recycle plastic. The company predicted that companies will try to distinguish themselves in the green field, often through promises and campaigns to highlight how they are tackling the problem of plastics in the ocean.
WestRock Company, Norcross, Georgia, was recog- nized for design excellence at the 74th annual North American Paperboard Packaging Competi- tion. The company won 13 awards — the most of any entrant — including the Eco Award for its 8- pack designs for Budweiser and Bud Light’s 16 oz. aluminum bottles. The awards recognize cartons that represent the best in converting excellence, innovation, and sus- tainability that the North American folding carton in- dustry has provided its customers over the past year. The Eco Award The Eco Award recognizes an outstanding use of pa- perboard in replacing a non-paperboard substrate, creating extremely sustainable packaging, and/or fos- tering materials reductions or better cubing. In addition to the Eco Award,WestRock earned four gold and eight excellence awards for a variety of packaging solutions. CanCollarT,WestRock’s environ- mentally friendly, paperboard-based multipack solu- tion for cans, was awarded gold in all three categories.
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Arc International • Anderson & Vreeland • Bobst DuPont • Flexo Factor • FLXON • Harper • Mark Andy Pamarco • Nilpeter • Uteco
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