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Insider Passive Residual Income THEULTIMATEPASSIVERESIDUAL INCOME TM May2019 The
FROM THE DESK OF
Bill Moist
SAVING AMERICA
Bill Ford recruited Alan Mulally to become CEO of Ford Motor Company. Ford had losses of $17 Billion that year. With some great leadership, eight years later, the company posted a $20 billion profit and was the only U.S. motor company that did not take a Federal bailout. The CEOs of both GM and Chrysler appeared before the House of Representatives. One Congressman asked if they were asking for precious taxpayer money. Did they fly private jets toWashington? Both CEOs said,“Yes, I’m sorry. Please give us the money.” Mulally was asked the same question, to which he said he was not asking for precious taxpayer money, but he was appearing on behalf of his competitors. Mulally appeared before Congress on behalf of his competitors because if they failed, the entire automotive supply chain would collapse. If GM, Chrysler, and the automotive supply chain collapsed, Ford would most certainly also fail due to lack of parts. If the Big Three and the automotive supply chain had collapsed, then America would have entered a depression worse than the Great Depression, and the world would not doubt have followed us down. And that is how Alan Mulally saved America.
As kids get older, making time for family vacations becomes more and more important. Once the kids move out of the house, the demands of adulthood make scheduling a time when everyone can get away from work nearly impossible. While parents recognize the importance of continuing to make memories as a family, older kids can be a little harder to convince. Unimpressed teens scoff at the idea of visiting fairy- tale theme parks, and exhausted college students question why they should spend a week in the woods when they could be catching up on some much needed sleep. When you need to take your vacation planning up a notch, rest assured that you won’t have to break the bank to do it. Here are some exciting family vacation destinations that delight kids of all ages. A NEW KIND OF VACATION 7 T ravel D estinations for T eens and P arents
WISCONSIN DELLS, WISCONSIN
Wisconsin Dells is “The Water Park Capital of the World,” and that’s not just a clever slogan from the tourism board. There are over 10 different indoor and outdoor water parks in this city alone. Enjoy lazy rivers, heated pools, wild rides, and miles of slides. Some water parks even offer dry attractions, like the Hades 360 at Mt. Olympus Water and Theme Park, which is the world’s longest underground roller coaster. Described as “Las Vegas for Kids,”Wisconsin Dells is the best place to beat the summer heat.
PARK CITY, UTAH
Park City is a top-rated ski resort and a fantastic vacation destination, even without the snow. This time of year, the chairlift will take you to the top for some wild mountain biking or nature hiking. Thrill seekers will take delight in zip lining through the treetops or gliding through the sky in a hot air balloon. This is the great outdoors at it’s very best.
–Bill Moist
Continued on page 2 ...
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Cover story, continued ...
ROYAL CARIBBEAN: SYMPHONY OF THE SEAS
can take advantage of New Orleans’ world- famous nightlife. Step off the beaten path with your loved ones and experience something new.
get them to look up from their phones. While you’re there, don’t forget to visit San Diego’s historic Gaslamp Quarter, which is the West Coast’s premier entertainment district.
Looking for a vacation where you don’t have to plan every second yourself? Board a cruise ship and let the amenities take care of the rest. Symphony of the Seas isn’t just the biggest cruise ship in the Royal Caribbean fleet — it’s the biggest cruise ship in the world! Every inch is filled with something fun for people of every age group. Catch a marquee show, play a few rounds of glow-in- the-dark laser tag, enjoy some fresh-caught New England seafood, or relax and lounge by the pool. On this ship, everyone can plan their own perfect day. How do you decompress after a stressful week? Do you want to lay on the beach, get moving with some outdoor activities, or do a little retail therapy? However you like to relax, San Diego offers the best opportunities. Older kids might not be impressed by the animals at the zoo, but kayaking on the ocean is sure to SAN DIEGO, CALIFORNIA
SYDNEY, AUSTRALIA
LAKE GENEVA, WISCONSIN
If you really want a vacation your family will love no matter how old they are, consider taking a trip Down Under. While you’re there, take the opportunity to climb the Sydney Harbour Bridge together! And no one can say no to a day frolicking in the waves of Manly Beach. This international city offers a thriving nightlife and culinary scene set against amazing natural wonders. Once you’re done at the Sydney Opera House, you can venture to meet some koalas and kangaroos. Australia offers a whole new world of family experiences. There comes a time when family vacations become rare occasions instead of yearly occurrences. Take advantage of today and plan a trip your whole family will love and remember forever.
Beautiful beaches? Check. Wild zipline tours? Check. Mind-bending magic shows? Check. Rich historical museums and art galleries? Double check! Lake Geneva really has it all. No matter what your family members’ interests are, they are sure to make some great memories at Lake Geneva. Who knew Wisconsin had so many hidden gems? New Orleans is a city built on rich history, delicious food, and legendary music. Almost every building boasts some historical significance, from Pirate’s Alley in the French Quarter to St. Louis Cemetery No. 1, where the infamous Voodoo Queen Marie Laveau is buried. When parents and younger siblings are ready to call it a night, the 20-somethings NEW ORLEANS, LOUISIANA
The Good Kind of Gossip HOW TO CULTIVATE VALUABLE CUSTOMER REVIEWS
you even request a review, you can ask customers questions like “How was your recent experience with us?” or “How are you liking your product?” That way, you can gauge their satisfaction before they leave any feedback. 4. RESPOND, RESPOND, RESPOND The last thing you want to see is a scathing one-star review. But no matter how hard you work, they are still bound to happen. When you receive one, take the time to respond thoughtfully — without being defensive — and try to come up with a possible solution to the complaint. And be sure to respond to your positive reviews as well. When you show that you engage with all of your customers, prospective ones will be more likely to give you a shot.
for your clients. What’s more is that these other platforms are highly trafficked. BrightLocal found that Facebook and Yelp were consumers’ most trusted source of user reviews in the U.S., but you can also use Google My Business or the Better Business Bureau. Most importantly, be sure you are active on all the platforms you use. 2. OFFER INCENTIVES Give your clients a reason to write reviews. Consider offering incentives like a discount or coupon code, coffee gift card, or an entry to win a contest for an even bigger prize. 3. ASK THE RIGHT QUESTIONS Think of the review process as a conversation rather than a request to be met, and use open-ended questions to start. Before
When you’re thinking about buying a new product or service, what’s the first step you take? If you turn to the world wide web in search of reviews, then you’re in good company. According to a survey conducted by BrightLocal, 85 percent of consumers regard the customer review to be the single most credible and trustworthy source of advertising. That same survey found that 68 percent of customers surveyed were willing to provide feedback for the company. So, how do you get your customers to write the glowing reviews that help close deals? 1. DIVERSIFY YOUR PLATFORMS Don’t rely on customers to go to your website to leave reviews. There are numerous websites you can utilize that make leaving feedback more convenient
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Monday–Thursday
ARE 4-DAYWORKWEEKS THE SECRET TO PRODUCTIVITY?
Could you getmore donewith one less day in theweek?
Considering the fact that burnout —and the sick days that come with it — is such a problem in the United States, providing employees with a better work- life balance may be the secret to a happier, more productive workplace. After the successful trial, Perpetual Guardian opted to stick with the four-day workweek permanently. They provide several tips for implementing a four- day workweek at your company. • Speak to your staff and be clear about your objectives. • Ensure policy is well-supported and resourced. • Create a policy that can flex depending on workloads, projects, or customer requirements. • Let your customers know what’s going on and assure them there will be no drop in service. • Ensure the new employment structure doesn’t cut across legal requirements. • Be clear that the aim of the initiative is to benefit the company as well as the employees. • Recognize that flexible working initiatives aren’t magic bullets. If you’re interested in learningmore about Perpetual Guardian’s four-day work week, check out the white paper written by The University of Auckland researchers at 4DayWeek.co.nz/four-day-week-trial . • Do your own web and local research.
Of course not! Most of us need more time in the week, not less. At least, that’s the assumption. But a New Zealand company recently proved that when it comes to company productivity, less may meanmore. In March of 2018, Perpetual Guardian, a finance management company in New Zealand, began testing a four-day workweek for its 240 employees. Researchers from the University of Auckland and Auckland University of Technology studied the firmbefore, during, and after the trial. Perpetual Guardian isn’t the first company to test-drive a four-day workweek, but during the trial period, they did something unusual: They didn’t reduce employees’ salaries. Paying employees for five days of work while only requiring four days sounds like a surefire way to bankrupt a company, but researchers found the change had the opposite effect. By trimming the hours down andmaintaining pay, Perpetual Guardian saw a 20 percent increase in productivity. The shorter workweek motivated employees to get their work done quicker by cutting downmeeting times, becomingmore self-motivated, and telling their colleagues when they were being distracting.
After the trial, employees at Perpetual Guardian also reported feeling 7 percent less stressed and a 24 percent improvement in work-life balance.
Take a Break!
Chipotle Black Bean Burgers
CHIPOTLE BLACK BEAN BURGERS Ingredients
•
2 cans black beans, drained and rinsed 1/2 medium onion, roughly chopped
• • • • • • •
2 teaspoons cumin
1 pinch salt
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1 tablespoon cornstarch 1 handful fresh cilantro
• •
3 cloves garlic
1 teaspoon Sriracha
2 tablespoons chipotle peppers in adobo sauce
1/2 cup gluten-free rolled oats
1–2 tablespoons olive oil
Directions
1. Place half the black beans, onion, and garlic in your food processor. Blend for 20–30 seconds until combined. Add chipotle, cumin, salt, cornstarch, cilantro, and Sriracha. Blend for another 10–20 seconds. 2. Transfer to a large mixing bowl. Stir in oats and remaining black beans. 3. Heat olive oil in a large skillet over medium heat. Form mixture into patties and carefully transfer to skillet. Cook for about 5–7 minutes until bottom is browned and set. Very carefully flip and cook for an additional 4–6 minutes until opposite side is browned and set as well. 4. Serve immediately, or store refrigerated in an airtight container for up to 1 week.
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INSIDE THIS ISSUE From the Desk of Bill PAGE 1 Are Your Family Vacations Getting Stale? PAGE 1 Professional Equities, Inc. BILLMOIST'S Is Your Company Ready for the 4-Day Workweek? PAGE 3 Take a Break PAGE 3 Chipotle Black Bean Burgers PAGE 3 The Golden Era of Athletes on Social Media PAGE 4 The Value of User Reviews and How to CultivateThem PAGE 2
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The Golden Era of Athletes on Social Media OUT OF THE DARK AND ONTO THE WEB
It’s not an overstatement to say that social media has revolutionized the way we live our lives today. But with that massively powerful platform comes a massive responsibility, especially if you’re already in the spotlight. Athletes have taken the opportunity social media affords them to build their personal brands and engage in community outreach with the fans who look to them as role models, but there’s a downside to cataloging years of unfiltered thoughts on the internet. For better or worse, social media is here to stay, and we have full access to all the drama that unfolds for our entertainment. Despite the web’s potential for good, some pros can’t seem to get the message that every post falls under the scrutiny of the public. PR firms representing players have nowmade it a top priority to keep their clients’ images in line by scrubbing old posts that could be offensive and land them in hot water. Still, though, it seems like there’s a new controversy every week. One of the best examples comes courtesy of former football star“Johnny Football”Manziel. The former Heisman Trophy winner was notorious for posting embarrassing images of himself partying when he should have been practicing, and he often blasted his private issues in public, seemingly
with no filter. He’s out of a job now, most recently having been banned from the Canadian Football League. For every bad apple, though, there is a bushel of athletes who use their platforms for the greater good. Houston Texans defensive end J.J. Watt, five-time Pro Bowler and NFL star, has used his social media“juice”to spread the word about his charity, raising over $4.6 million for youth athletic programs and organizations. Philanthropy aside, part of the beauty of celebrity social media is that the people who seem so much larger than life become accessible because of it. In decades past, you might have written a letter that, if you were fortunate, got a response from some unpaid intern. Today, fans can reach out directly to their favorite athletes. It is a personal connection unparalleled in history. What a time to be alive.
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