STRATEGY
MARKETING
Community Pages Increase Your Local SEO WHY EVERY REAL ESTATE INVESTOR SHOULD HAVE A COMMUNITY PAGE
by Shawn Tiberio
ne of the best ways to differen- tiate yourself as a real estate
and discover important information about your neighborhood, such as its history, population, and general cost of living. It can also share what makes your community unique, by high- lighting annual events or traditions, attractions, restaurants, stores, or any other local flair. So, what are some of the advantag- es of real estate community pages? SHOWINGUPONLINE It’s no secret that in 2020 and be- yond, the success of your real estate business is heavily influenced by how well you do online. This is where everyone is going now before they buy or sell a home. This means you want to make sure your business is where they are. Ideally, you want buyers and
sellers to find your website on the first page of search results like “sell my house fast” and “get quick cash for my home.” However, doing this is easier said than done. Google and other search engines demand that your website be useful and infor- mative. Gone are the days of fancy, flashy, and fun websites. Search en - gines are rewarding sites with content and value—those that help users an- swer the question they are searching for. How they determine this is always a bit mysterious, but there are certain facts that everyone understands. The more valuable the information you provide—specifically, how valuable Internet users find your information— the higher you will appear on the search engine listings. A lot of this value is determined by
O
investor in your local market, is to create your own local community page. Although this may take some effort to put something together that is not only informative, but useful to those in your community. It won’t come without some great payoff. Po- tential buyers and sellers will quickly start to realize that something is different about your company. A community page (sometimes called an “area page”) is a page on your website dedicated to all things local. As much as your website should represent you and your real estate business, it should also promote your region as a great place to buy or sell a home. This gives potential buyers and sellers a central place to come
64 | think realty magazine :: november 2020
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