Environmental Role ( Cont’d from Page 1)
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Although sustainability is increasingly a priority for consumers when making purchasing decisions, with packaging often central to a product’s visual appeal for purchasers, many businesses are yet to sufficient- ly prioritize sustainability and circularity when con- sidering design, use and disposal of packaging, with the majority of packaging still single-use and non-re- cyclable, the report begins. This ‘take, make, dispose’ economic model still large- ly dominates capital production. Only 14 percent of the plastic packaging used globally is recycled, the Ellen MacArthur Foundation reports. A worrying 40 percent ends its useful life in landfills, while a further third does so in fragile ecosystems such as the ocean. One estimate predicts that by 2050 there could be more plastic in our ocean than fish. Industry Pioneers Fortunately, there are a number of pioneering orga- nizations attempting to improve this bleak trajectory by investing time and resources in the development of more circular packaging solutions. These leaders are creating solutions where packaging waste is ei-
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Image: Source: The Ellen MacArthur Foundation - The New Plastics Economy
ther infinitely reprocessed or can re-enter the sys- tem as raw materials for other products. This is an example of the Circular Supply Chain business model identified by Accenture Strategy, a company that provides strategy, consulting, digital, technology and operations. Accenture partners with more than three-quarters of the Fortune Global 500 with Ac- centure Strategy focusing wholly on shaping the fu- ture at the intersection of business and technology. This model is good, according to the report, not just for environmental reasons, but it helps generate busi- ness value as well.As Unilever reported in an interna- tional study,“a third of consumers are now choosing to buy from brands they believe are doing social or environmental good”.
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4 January 21, 2019 Flexo Market News
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