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LOGO DEVELOPMENT PROCESS
The Modest Milk logo was developed through multiple refinement stages, moving from exploratory concepts to a simplified, production-ready mark. Each iteration focused on balance, symmetry, and legibility at small sizes, with attention to how the mark would reproduce on a curved aluminum surface. The final logo was resolved with application in mind, ensuring clarity when printed, scaled, and integrated into packaging.
PACKAGING DIELINE & LAYOUT
The final label was built directly on a manufacturer-provid - ed 12 oz sleek can dieline. Layout decisions were driven by regulatory requirements, hierarchy, and surface constraints, including seam placement and safe print zones. Required elements were planned prior to visual composition to ensure legibility, compliance, and manufacturability on a narrow cylindrical format.
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