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Liberty & Health Alliance Integrated Campaign Design for Community Health
Liberty and Health Alliance is a 501(c)(3) non-profit that transforms convention centers and stadiums into functioning medical facilities, mobilizing over 600 volunteers to deliver free healthcare to underserved communities across major U.S. cities. As Director of Media and Communications, I lead the creative direction for each campaign from strategy through production. In response to Hurricane Helene, we brought this mission to Asheville, North Carolina. The campaign objective was to fill the Harrah’s Cherokee Convention Center with patients and the volunteers to serve them across
three days of free medical, dental, and vision care. I developed an integrated campaign spanning television and radio commercials, billboard installations, targeted social media, bilingual print materials in English and Spanish, and a 47,000-household Every Door Direct Mail campaign using U.S. Census Bureau data to reach neighborhoods with the highest healthcare needs. The work shown here represents selected deliverables from that campaign across print, digital, broadcast, and environmental applications.
BRIEF AND DIRECTION
MOTION GRAPHICS
The following four second clip was created for a full length commercial. The environment was AI generated with campaign poster composited and tracked onto the kiosk using After Effects and Mocha.
SCAN TO VIEW
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