6
DEMOGRAPHIC RESEARCH:
Utilizing U.S. Census Bureau datasets, we identified high-density neighborhoods with significant barriers to healthcare access. This data-driven approach allowed us to map ‘care deserts’ and strategically place EDDM (Every Door Direct Mail) drops to maximize patient turnout.
BILINGUAL DESIGN & PLACEMENT:
To ensure equitable access, all campaign materials were developed with a ‘Language-First’ hierarchy. Spanish-language assets were culturally adapted, not just translated, and placed in specific corridors identified through demographic mapping. ENVIRONMENTAL GRAPHIC DESIGN For high-impact large-scale environmental media, I utilized high-contrast typography and clear calls-to-action to cut through urban visual clutter, ensuring rapid information retention for motorists and pedestrians in a high-density environment.
Made with FlippingBook - Online catalogs