Madison Holland Explains the Secret to a Perfect Article A MATTER OF HEART IN THE SPOTLIGHT
or for a custom article to present a new treatment they offer? What will reach their customers most directly? I like diving deep in the English language. And it’s great to work with a team of editors who also enjoy getting into the nitty-gritty and discussing the best way to phrase a sentence so it is most effective.“ From an outsider’s perspective, editing appears to be a rigid job focused on logic and rules. But as Madison explains, there’s a great deal of heart to be found in an editor’s work. “We create newsletters so our clients can build stronger relationships with their clients. You don’t create relationships with people you don’t feel connected to. As editors, our job is to make sure the articles are constructed in the best way to build those connections. I use myself as a barometer for emotion. If an article touches my heart, I know
What constitutes an appropriately placed em dash?
If your first response is, “What’s an em dash?” know you’re not alone. Most people never have to think about em dashes, appropriate or otherwise. But if you walk past Editor Row at The Newsletter Pro headquarters, this is exactly the kind of topic you’ll hear being hotly debated. These debates are often settled by our lead editor, Madison Holland. Before taking up her post at The Newsletter Pro, Madison started out editing poetry for her college’s literary magazine and later worked as an editor for a feminist blog here in Boise, Idaho. Both are quite different from editing our newsletters, but Madison comes with a great skill for preserving voice while pulling meaning out of words.
it will do the same for the readers. My favorite editing moments are when I get to work on a client cover letter that shares a really personal story and reveals something about this person. When I see that authenticity and am able to help them create an article that will relay that authenticity to their clients, I remember why I love what I do.” There’s a lot to say about the importance of our editors at The Newsletter Pro. They’re able to take an article from good to perfect. If you’re wondering if your commas are well-placed, your clauses are dependent, or your story is being told with the right amount of heart, rest assured. Madison Holland has your back.
“It’s a fun puzzle,” Madison says. “What’s the best way for a cover article to convey our client’s voice
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