APRIL 2023
PAGE 10
48% of the study participants said that the experiences of their friends or family would DEFINITELY influence their own hiring decision in the future.
24% of the study participants said that the experience of their friends and family would PROBABLY influence their own hiring decision in the future.
28% of the study participants said that the experience of their friends and family would NOT influence their own future decision.
It is clear from the study that Personal Injury lawyers should recognize the importance of providing excellent client service to their existing clients and then continue to foster these relationships long term. Although social media marketing and other forms of advertising are important, it is no substitute for marketing to past clients who will then be able to recommend the firm to their friends and family.
BASED UPON THE STUDY DATA...
Word of mouth from friends and family members who have hired personal injury attorneys and have been happy with their experience has a significant impact on all segments with respect to hiring an attorney themselves. Conflicted, the largest segment and those who seem to be most on the fence, are both more likely to have friends or family members who report being extremely satisfied AND to say that experience would definitely have an impact on their own decision.
PILMMA, LLC
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