APRIL 2023
PAGE 13
ENGAGING WITH PROSPECTIVE CLIENTS Be Mobile-Friendly While the majority of respondents say their primary device for accessing the internet is a desktop or laptop computer, 28% say it’s a smartphone or tablet.
While the majority of respondents say their
primary device for accessing the internet is a desktop or laptop computer, 28% say it’s a smartphone or tablet.
Social Media Social media is a popular platform for all ages, but younger respondents are more likely to say they use Facebook and YouTube “all the time” than are older respondents, and to use Instagram, Twitter and other platforms frequently. Conflicted respondents and those under 50 are far more likely to say they definitely, or probably would use social media to help them find attorneys. Personal Injury Lawyers should be on social media, posting frequently across all relevant Social Media Platforms, with engaging posts that educate, inform or entertain. Look for opportunities to address consumer concerns and misconceptions. Look for ways to present yourself as experienced, and relatable. Generate short e-books that create a perception that you are an “expert” in your field.
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