APRIL 2023
PAGE 2
THE STUDY
PILMMA recently commissioned an extensive consumer behavior study* to help personal injury lawyers better understand what drives today’s consumers to hire an attorney, and to choose one firm over the others available in their market. The Study compiled data from 400 random consumers across the country, and the results are summarized in this report.
THE DETAILS
The Study was designed to explore three key areas: 1) how today’s consumers perceive personal injury lawyers 2) what characteristics they feel are most important when hiring a personal injury lawyer, and 3) their attitudes about legal advertising.
PILMMA, LLC
Made with FlippingBook - Share PDF online