APRIL 2023
PAGE 3
ATTITUDINAL SEGMENTS
CONSUMERS STUDIED FALL INTO THREE DISTINCT ATTITUDE CATEGORIES WHEN IT COMES TO HIRING OR CONSIDERING HIRING A PERSONAL INJURY LAWYER.
1.Thirty Percent are TRUSTING 2.Forty-one Percent are CONFLICTED 3.Twenty-nine Percent are SKEPTICAL
SEGMENT 1: TRUSTING (30%) Trusting respondents believe in proactively establishing a relationship with a personal injury attorney even before they need one. They believe these attorneys are good at what they do and are strongly motivated to help their clients. For these respondents, having a relationship ensures their interests are protected and gives them the best chance of receiving maximum compensation. Trusting participants say they are more likely to choose an attorney who is recognized as an expert in the type of injury they have suffered, and that hiring an attorney is a smart idea and worth the cost. Personal Injury Lawyers should consider writing short, easily consumable books and/or e-books about personal injury topics to give to potential clients and use as digital lead magnets; Books are an easy way to set yourself apart as an “expert” in your area of practice.
87% of these respondents have hired a personal injury attorney; 61% of those have done so only once.
PILMMA, LLC
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