APRIL 2023
PAGE 6
OTHER ATTITUDES Other attitudes that were not found responsible for defining different attitudinal segments nevertheless shed additional light on the perceptions of each of the segments: Trusting respondents are much less likely to agree that most personal injury attorneys are ambulance chasers or that they encourage clients to sue unnecessarily. (30% of those Surveyed) Conflicted respondents are much more likely to strongly agree that they generally trust attorneys and that using an attorney makes a client appear more sympathetic in court, but they also are far more likely to believe that attorneys often encourage people to sue unnecessarily just to make money and that most personal injury attorneys are ambulance chasers. They also are far more likely to strongly feel that they will get more compensation if they don’t have to pay attorney’s fees.(41% of those Surveyed) Personal Injury Attorneys should address this faulty opinion by communicating in their marketing that the Insurance Institute Study shows that people who hire an attorney to represent them receive compensation that is 2.5 to 3 times more than those who try and represent themselves without an attorney. Skeptical respondents are the least likely to say they trust attorneys, or that they notice attorney advertising. They are also the least likely to believe that having an attorney makes you look more sympathetic in court. (29% of those Surveyed)
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