2A — December 27 - January 16, 2020 — M id A tlantic
Real Estate Journal
www.marej.com
M id A tlantic R eal E state J ournal Publisher, Conference Producer . .............Linda Christman AVP, Conference Producer ...........................Lea Christman Publisher ........................................................Joe Christman Section Publisher ............................................. Steve Kelley Section Publisher ............................................... Kim Brunet Editor/Graphic Artist..... .................................Karen Vachon Office Manager ...............................................Kerrin Devine Contributing Columnist .........Iryna Iryk, Metro Commercial Mid Atlantic R eal E state J ournal ~ Published Semi-Monthly Periodicals postage paid at Hingham, Massachusetts and additional mailing offices Postmaster send address change to: Mid Atlantic Real Estate Journal 350 Lincoln St, Suite 1105, Hingham, MA 02043 USPS #22-358 | Vol. 31, Issue 24 Subscription rates: 1 year $99.00, 2 years $148.50, 3 years $247.50 & $4.00 single issue - plus postage REPORT AN ERROR IMMEDIATELY MARE Journal will not be responsible for more than one incorrect insertion Phone: 781-740-2900 | Fax: 781-740-2929 www.marej.com
M id A tlantic Real Estate Journal
Iryna Iryk
How To Make Social Media Work For You In Commercial Real Estate S ocial media has become such an integral part of our lives that it’s no longer just for socializing. It’s accepted as a legitimate platform for building a pro- fessional network and closing deals. In fact, in today’s com- mercial real estate industry it is not uncommon to exchange social media handles instead of business cards when meet- ing a new contact. Between LinkedIn, Twitter, and Instagram, there are end- less opportunities to engage with potential clients and peers in the industry, though each is slightly different when it comes to disseminating in- formation. LinkedIn is tailored to business and networking, making it a great place to share news, research, and an- nual reports. Twitter is more about “instant access” and is best suited for sharing short insights and quick industry stories. Instagram, being a more visually-driven medium, is perfect for sharing photos and videos from industry events, grand openings, and new projects or listings.
While it’s easy to under- stand how the platforms differ, implementing a strategy to generate leads, elevate your brand, and grow your network can be more challenging. The most fundamental tip is to be consistent in maintain- ing your online presence with quality content. Take time to strategize about your audience and what you hope to achieve, and tailor your posts to reach these goals. Connecting with industry experts and leaders in your area is a great way to start building your contacts. Another rule of thumb is using hashtags. Hashtags make your post searchable when filtering for certain topics or events. Using indus- try keywords such as #CRE, #grandopening, #retailnews,
or #newlisting allows you to target certain audiences and gain followers interested in that subject matter. All of these considerations can take a lot of time when you’re posting regularly. Con- sider third-party resources and participating in classes and tutorials to keep you up to date on the latest features and uses. Making social media a part of your daily or weekly routine can pay off if properly focused. Engaging with your network not only helps in building business relation- ships, and identifying leads and prospects, but ultimately serves to growing your busi- ness! Iryna Iryk is a senior sales associate at Metro Commercial. in 2005, the Property is lo- cated at 1818 New York Ave. NE Washington, D.C. 20002. The 90,000 s/f commercial office building sits on three acres in the New York Ave. NE Corridor and is directly across the street from the Douglas Development’s 17- acre New City DC redevelop- ment project.
UPCOMING features SPOTLIGHTS
781.740.2900 Special Advertising Rates to All Participating Firms! Contact Joe Christman or your Account Rep JChristman@marejournal.com JANUARY 17 .............................................DEADLINE: JAN. 8 ROP (FRONT SECTION) ........................................ FINANCIAL DEL/MAR/VA.............................................................................. NEW JERSEY.................................................. SOUTHERN NJ PENNSYLVANIA.................................... SOUTHEASTERN PA SPOTLIGHT...................ECONOMIC DEVELOPMENT JANUARY 31 ............................................DEADLINE: JAN. 17 ROP (FRONT SECTION) .......................................................... RETAIL DEVELOPMENT REIMAGINED................................... ODM..................................LANDSCAPE SERVICE & DESIGN SPOTLIGHT......................................2020 FORECAST
Wa s h i n g t o n , DC — Greysteel , a national com- s/f industrial/office property, located in Washington, DC. The transaction team was led by Greysteel director, Benjamin W. Wilson and investment associate, David Choi (shown left) from the firm’s Washington, DC com- mercial team. The property sold for $23.25M. Built in 1937 and renovated Greysteel arranges sale of a 90,000 s/f property inDC for $23.25M mercial real e s t a t e i n - v e s t m e n t services firm, has arranged the sale of 1 8 1 8 New Yo r k Av e . NE, a 90,000
ECONOMIC DEVELOPMENT
Contact Kim Brunet or your Account Rep for More Information! SPECIAL ADVERTISING RATES TO ALL PARTICIPATING FIRMS! kbrunet@marejournal.com 781.740.2900 Deadline: January 8 Publication Date: January 17 MAREJ invites all to send in editorial pertaining to: County/Regional Demographics Mayor's Pictures & Message Special Incentive Programs Opportunities for Business Relocation Commercial Property & Parks Available For Lease or For Sale
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