STEEL LINTELS
KEYSTONE LINTELS, THE UK’S LEADING MANUFACTURER OF STEEL LINTELS, LAUNCHES FOLLOW UP TO LAST YEAR’S SUCCESSFUL MOVIE THEMED CAMPAIGN…
‘Movies from Home’ campaign sequel premiered
‘M ovies from Home 2’, is Keystone Lintels’ follow-up to last year’s successful movie-themed campaign which delivered high-value sales for merchant customers from local building projects. Running until March 2023, Keystone’s attention-grabbing ‘Movies from Home 2’ campaign is based on a simple but brilliant idea that encourages merchants to inform Keystone Lintels of live projects in their area, with Keystone’s sales team coming on board to help them secure leads. Keystone’s dynamic campaign was designed with the intent of direct engagement with merchant customers to grow their sales. This initiative will also educate merchants on how Keystone Lintels generates leads. The sales team only require the lead and they will initiate the sales process for the merchant before handing the lead back over, resulting in a direct sale for the merchant’s branch. Keystone’s exciting lead generation partnership opportunity is being showcased to partners through its film-themed campaign, which takes its cinematic inspiration from such classics as Ferris Bueller’s Day Off, Grease, Harry Potter and High School Musical. The campaign will run via a variety of channels, including print and digital trade press ads. It is also being introduced by innovative direct mail including popcorn boxes, which is sure to please even the most cynical critic. Kris Willis, Ireland Sales Director, Keystone Lintels commented, “Our first ‘Movies from Home’ campaign was created to allow Keystone to work closely with our merchant partners to drive enquiries and sales. The campaign was such a huge success that Keystone has brought it back and now launched ‘Movies from Home 2’ in order to continue to secure new lintel orders and drive turnover for our Northern Ireland merchants.” In addition to the opportunity to generate leads with minimal effort, merchants are incentivised by the opportunity to win movie-themed prizes including 65”
Sky Glass TVs, home cinema projectors and screens, family cinema tickets and additional spot prizes. Keystone Lintels prides itself on its strong partnership with builders’ merchants, which is proven by its 30-year history of showing steadfast support to its merchant partners. ‘Movies from Home 2’ is set to be another blockbuster for Keystone and its customers; aiming to deliver high-
value sales and to highlight the value and benefits partnership brings to its customers.
For more details contact: T: +44 (0)28 8676 2184 www.keystonelintels.com
www.northernbuilder.co.uk
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