Service Plus AC & Heating - November 2018

Take a look at our newsletter this month.

NOVEMBER 2018

5 THANKSGIVING FUN FACTS Did You Know There Used to Be 2 Thanksgivings?

4. Cyber Monday The advent of digital technology saw the invention of a whole new aspect to Thanksgiving. Black Friday has been going on for decades, but the recent boost in online shopping spawned a new shopping trend. After a few years of gaining traction, Cyber Monday was born in 2005. Over the last few years, the new kid on the block has quickly jumped to mass popularity. The result is Cyber Monday and Black Friday blending together, as more consumers enjoy the luxury of shopping online. 5. Buy Nothing Day To combat consumerism, 1992 saw the very first celebration of “Buy Nothing Day.” For a few years, the idea bounced around on the calendar until finally settling on the day after Thanksgiving in 1997. This idea is gaining in popularity now more than ever, as Black Friday gradually transitions onto Thanksgiving Day, forcing employees to leave their families to go work. Whatever your idea of the perfect Thanksgiving is, our team at Service Plus AC & Heating would like to wish you a happy holiday.

Turkey, Pilgrims, and pumpkin pie are all synonymous with Thanksgiving, but over the years, the holiday picked up a few new traditions. Football, 5K runs, dog shows, and the Macy’s Thanksgiving Day Parade all latched on, changing the way the day is spent for millions of families across the country. Here are five fun facts you might not know about Thanksgiving. 1. Turkey Trot For some, the idea of heading out into the November chill to run for extended periods of time sounds more like torture than a nice way to spend a holiday. But for many Americans, a Thanksgiving morning race is the perfect way to start a day centered on eating. Though they have recently attracted more attention, turkey trots have been around for quite some time. The oldest of these runs dates all the way back to 1896, in Buffalo, New York. It’s happened every year since, and it featured over 12,000 participants last year. 2. Two Thanksgivings During the Great Depression, Franklin D. Roosevelt made a push to stimulate the economy by moving Thanksgiving Day. At the time, the holiday occurred on the last Thursday of November, and in 1939, that meant turkey would be served on

the 30th. President Roosevelt feared that having the holiday so late in the month would stunt Christmas shopping, so he moved it up a week. Many states opposed the change, but Colorado, Texas, and Mississippi held two holidays. After three years of confusion, Congress officially moved Thanksgiving to the fourth Thursday of November, and the rest is history. 3. Football During Roosevelt’s adjustment of the holiday — known as “Franksgiving” — the longtime tradition of the NFL playing on Thanksgiving came to a halt. Plenty of teams played on Thanksgiving Day before this, but 1939 and 1940 saw only two teams toss the pigskin around on Turkey Day. The Pittsburgh Steelers and Philadelphia Eagles took to the field, but mostly because both teams were in the same state. The AFL showcased a couple of games, but with war looming in 1941, football slowly moved out of the minds of Americans. In 1945, Thanksgiving games recommenced, but only the Detroit Lions would have games on the holiday — mostly due to their NBC TV contract, worked out by owner George Richards. After seeing the success of the Lions on Thanksgiving Day, the Dallas Cowboys followed suit in 1966.

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IS BROADCAST TV DEAD? Is network television dead? With the rise of streaming services and the demands of consumers, it would appear that the days of tuning in at 7 p.m. to watch your favorite show will soon meet the same fate as TV Guide and VHS. Viewers want to watch television on their own terms, and companies like Hulu, Netflix, and Amazon Prime are providing the ability to do exactly that. By offering programming that enables audiences to watch shows whenever they want, these companies allow viewers to better manage their time and have a chance to help the kids with homework, finish that project at work, or have dinner with friends and not worry about missing any program. Out With the Old; In With the New Rewind to 2013 and just about every Emmy-nominated show came from a major network — CBS, NBC, ABC, Fox, etc. The long list of successful shows, such as “Parks and Recreation,” “Mad Men,” and “The Big Bang Theory,” suggested that broadcast television wasn’t going anywhere. The one blip on the radar in 2013 was the breakout show for the streaming movement, “House of Cards.” With Kevin Spacey and Robin Wright both receiving Emmy nominations that year, the show demonstrated that the medium wasn’t just a flash in the pan.

Streaming Takes Over

Fast-forward to 2018, and out of 26 categories, only three winners came from a cable network. Shows like “The Marvelous Mrs. Maisel,” “Godless,” and “The Crown” all drew more attention than almost any broadcast television show. According to a study by research and analytics company Bizball, over the last two years, the use of streaming devices grew by 349 percent. When you combine a quality product with an effective delivery, it’s hard to argue with success. Not So Fast So all of this means networks must be suffering, right? Actually, CBS, Fox, and Time Warner (ABC) all posted advertising revenue growth in 2016. The saving grace for broadcast television isn’t in shows, but sports. The NBA Finals have seen record-breaking viewership for ABC, the World Cup gave a month straight of advertising opportunities for Fox, and CBS will have the Super Bowl next year. Consistent profits are hard to argue with, even if the award-winning programs are moving away from the major networks. Will streaming fully take over soon? We can’t say for sure, but for now, the race is on.

CLIENT of the MONTH!

ROBBIE AND JANET ANDREASON

Every month, we choose a Service Plus Client of the Month. It’s just our way of saying thanks and giving a little recognition to our good friends and clients who help support us! This month’s Client of the Month is Robbie and Janet Andreason ! Congratulations! Thank you, Robbie and Janet Andreason , for referring us! You will receive two Regal movie passes and a gift card to Cold Stone Creamery as our way of saying thank you! You can be a Client of the Month too! Watch for your name here in an upcoming month!

NEW CLIENTS THIS MONTH!

MANDY GREENBERG - OVIEDO, FL LESLIE MENDEZ - WINTER PARK, FL JOHN KIRSCHNER - WINTER PARK, FL These new clients became members of the “Service Plus Family” this past month. I’d like to welcome you and wish you all the best!

We are giving recognition to our new clients and our superb friends who are kind enough to refer their neighbors and relatives to us.

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3 THANKSGIVING HORROR STORIES And You Thought Your Family Was Bad ...

Rick “My eccentric uncle had a few beverages and decided to use Thanksgiving as an opportunity to deliver a speech. He stood up and started making a pros and cons list of all his brothers’ wives, and then gave each of them a grade. When he turned to his twin brother’s wife, a brawl broke out and spilled onto the front lawn. As the drama unfolded, no one cared to notice that my baby cousin had to use the restroom but couldn’t get inside. So, the yard turned into equal parts wrestling mat and bathroom.” Rachel “When my husband and I were dating, he brought me to his house for our first holiday together. My future mother-in-law started the day off by calling me his ex-girlfriend’s name. I went to the guest room to take a deep breath, and my future sister- in-law came in and saw me crying. She went to her mom and explained the situation, only her mom didn’t take it so well. They broke into a full-fledged argument, and my mother-in-law cranked the heat on the oven to 500 degrees and left. We got married a year later.”

Some families spend Thanksgiving throwing the ol’ pigskin around, eating some turkey, and expressing what they’re thankful for. But some of us plan our survival tactics months ahead of time, and even then, it’s not enough. Here are three real-life examples of just how crazy Thanksgiving can get for some families. Vicky “The whole family gathered together for Thanksgiving for the first time in years. Everything was going great — that is, until someone brought up the movie franchise ‘Twilight.’ What started as some simple opinions turned into a heated family fight over the validity of the characters. This, of course, escalated into every family member bringing up every deep-seated issue they’d ever had with each other. It ended with half the family storming out, and it took months for us to see each other again.”

SPICY, CREAMY SWEET POTATOES

BRAIN WARM-UP

Ingredients

• 5 pounds sweet potatoes • 1 cup canned coconut milk • 1 tablespoon Thai red curry paste • 1/2 cup dark brown sugar • 4 tablespoons unsalted butter • 1 tablespoon kosher salt

Directions

1. Heat oven to 375 F. On a large sheet pan, bake potatoes until very soft, approximately 75 minutes. 2. Let potatoes cool until they are safe to handle, then peel and mash. 3. In a small saucepan over low heat, combine coconut milk and curry paste. Once mixed, add the mixture, salt, half the sugar, and half the butter to potatoes. 4. 30 minutes before serving, heat oven to 425 F. Spread potatoes in a baking dish, cover with foil, and bake for 20 minutes. 5. Uncover potatoes and dot with remaining butter and sugar. Broil until brown, crusty, and delicious. Serve hot.

Inspired by The New York Times

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5 Thanksgiving Fun Facts

The Fall of Network Television Our Awesome Clients!

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Thanksgiving Horror Stories Spicy, Creamy Sweet Potatoes

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A Historic Veterans Day

A HISTORIC VETERANS DAY

Commemorating the 100th Anniversary of the End of World War I This year, Veterans Day takes on particular historic significance: Nov. 11, 2018, marks the 100th anniversary of the armistice that ended the First World War. Countries around the world will commemorate the signing of this peace agreement with moments of silence, centennial ceremonies, and historical exhibits. Unlike Memorial Day, Veterans Day is a celebration of life. It’s a day to honor the power of peace and the living veterans across the globe who have served their countries. This November, take a moment to remember the war that helped shape the international community’s dedication to peace and thank the individuals who served to defend it. The Great War By 1914, a world war had been years in the making, but the assassination of Archduke Franz Ferdinand of the Austro- Hungarian Empire by a Serbian nationalist provided the spark that would eventually burn down much of Europe. A chain reaction of land disputes, pre-emptive attacks, and strategic alliances brought over 30 countries into World War I.

The Great War that ravaged Europe resulted in a devastating loss of life, but from those ashes rose a renewed appreciation for the importance of peace and a global effort to ensure its place in the future. The Restoration of Peace In 1918, Germany surrendered unconditionally, and the armistice ended the fighting at the 11th hour on the 11th day of the 11th month in 1918, though the war did not officially end until the signing of the Treaty of Versailles the following July. An estimated 16 million soldiers and civilians died in just four years, making it one of the deadliest conflicts in modern history. Veterans Day Originally called Armistice Day, Veterans Day was first observed on Nov. 11, 1919, to honor the one-year anniversary of the armistice, and it became a U.S. holiday in 1938. Today, Veterans Day celebrates veterans who served their country honorably. The U.K., France, Australia, and Canada also commemorate their veterans in November. If you know a veteran, thank them for their service this month.

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